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2. Enrique Fernandez-Pino - Practicus Digital Transformation Podcast
Manage episode 312122721 series 3229388
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We talk to Enrique Fernandez-Pino, a CDO and an expert in developing digital strategies who has assisted some of the biggest brands in UK highstreet retail, supermarkets and the passenger transport industry across a long career. For Enrique, Digital means Human - we discuss the role of AI, the role of digital capabilities in brand perception and why the £4bn business he was CIO of was already prepared when the pandemic hit.
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