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Sisällön tarjoaa Ari's Take. Ari's Take tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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How a Major Label Markets an Artist Without TikTok

1:09:50
 
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Manage episode 335577970 series 2948319
Sisällön tarjoaa Ari's Take. Ari's Take tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don’t need to be on all social media in order to be successful and how to embrace the future of music fans.


01:28 Alex’s creative journey

10:07 Working as Digital Marketing Director at Atlantic Records

12:33 Blog coverage: publicity vs. digital marketing

17:11 RCA Records and Joint Venture deals

26:11 Artists’ relationship with social media

50:31 Breaking down the marketing budget

53:44 Relationship between the artist team and the label

1:04:00 Final question


Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa


Connect with Ari’s Take:


Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1


Connect with Ari Herstand:


Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand


Connect with Alex Ciccimarro:


Instagram: https://www.instagram.com/thebaldgod

Twitter: https://twitter.com/thebaldgod


Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

151 jaksoa

Artwork
iconJaa
 
Manage episode 335577970 series 2948319
Sisällön tarjoaa Ari's Take. Ari's Take tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don’t need to be on all social media in order to be successful and how to embrace the future of music fans.


01:28 Alex’s creative journey

10:07 Working as Digital Marketing Director at Atlantic Records

12:33 Blog coverage: publicity vs. digital marketing

17:11 RCA Records and Joint Venture deals

26:11 Artists’ relationship with social media

50:31 Breaking down the marketing budget

53:44 Relationship between the artist team and the label

1:04:00 Final question


Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa


Connect with Ari’s Take:


Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1


Connect with Ari Herstand:


Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand


Connect with Alex Ciccimarro:


Instagram: https://www.instagram.com/thebaldgod

Twitter: https://twitter.com/thebaldgod


Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

151 jaksoa

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