[Ep121] - Meta Advantage Ad Suite Now Supports All Businesses & Launches Advantage+ Shopping Campaigns

#TWIMshow - This Week in Marketing

1. Wix Site Inspection Tool Integrates Google Search Console - Knowing whether your pages have been crawled (discovered by Google) or indexed (stored in Google’s index), or whether your structured data markup is valid, for example, can help you fine-tune your online presence and make large leaps in search visibility.

Google has always provided this information via Search Console, its platform for measuring search traffic and performance. To make those insights and tools more accessible to all business owners and SEO professionals, Wix now offers an approachable way to monitor and understand your site’s issues and indexing status at scale.

The Wix Site Inspection tool enables you to keep an eye on your site’s technical health, mobile usability, rich result eligibility, and more, without having to pull the data manually or leave the Wix dashboard.

“The tool will report any index status that Google is reporting, sometimes with easier language to understand. For example, it could be “crawled but not indexed” or “blocked by robots.txt” etc. Each index status detail will have a “learn more” link to an article explaining it and mentioning the common reasons why it could happen, with links to more relevant explanations. We also tell the users exactly what app and type of page each URL is so they can easily know where they need to take action.

With this tool, users can debug any issue that they would get if they manually used Search Console’s inspect URL tool. Users can understand the index status of their pages in Google and the specific reason for it. For each issue, we have additional resources to help guide users. These articles provide in depth explanations about each response, the possible reasons for it and how to fix it. Users will also be able to debug their mobile readiness and their structure data status.”

The value of Wix is that it enables businesses to focus on doing business without having to deal with the underlying technology.

Click here to learn more on how to get started with Wix Site Inspection tool.

2. Google: Duplicate Content In Business Profile Posts Is Spam - Google added a line to its Business Profile posts content policy section cautioning users to avoid posting duplicate content.

According to the update, duplicate content in posts published by Google Business Profiles is now considered spam. Google is sending a clear message that it wants businesses to post unique content.

In addition, it sounds like Google wants businesses to limit their use of logos. Putting a logo on every photo, for example, may get you in trouble. The best way to stay within the new guidelines is to ensure every post published by your Google Business Profile is unique.

Click here to read the complete content policy.

3. LinkedIn Lets You Add Clickable Links To Photo Posts - LinkedIn rolled out a new feature that allows users to add external links to photos shared in posts as stickers. You can add link stickers to your photos and videos via the post creation tools in the LinkedIn mobile app. You cannot add link stickers through the desktop interface. However, users on any platform can see and click on the links when they see the posts in their feed.

Link stickers are rolling out to users in phases, which means some people will have access to it before others. When you’re eligible to use it, you’ll see a chain link icon button when creating a post in the LinkedIn mobile app.

4. IndexNow attributed for 7% URL Clicks On Bing - Fabrice Canel, Principal Product Manager at Microsoft Bing told Search Engine Land that 7-percent of all the new URLs clicked in Bing Search in the past month were sourced from the IndexNow protocol. And more than 16 million websites are using IndexNow, publishing over 1.2 billion URLs per day to the IndexNow API.

IndexNow provides a method for website owners to instantly inform the supported search engines about the latest content changes on their website.

The IndexNow plugin was released by Microsoft back on Jan 5, 2022 and was covered in Episode#90. It was also covered in Episode#91 when it added support for Yandex - the russian search engine. It is unclear if IndexNow still sends data to Yandex now that there is a sanction on Russia since the Ukraine invasion.

5. Google: Clicking On Your Site In Google Search Won't Change Your Rankings - One of the oldest myths in the Google SEO-verse is that clicking on your search results in Google Search will help you rank better. However, Google does not and has never used click data for ranking purposes. So someone asked John Mueller of Google the other day if clicking on my own link doesn't help but does it hurt? What if I get an army of people clicking on your site in Google Search daily, will that lead to some Google penalty?

The answer is no, it does not hurt either. It does not hurt or help to have people clicking on your site in Google Search to try to manipulate Google's rankings in a positive or negative manner for that site. Google has said it countless times, CTR does not impact rankings and bot clicks don't either.

6. Google Now Officially Supports GTIN12 Property - Even though the GTIN12 property was always supported but Google, it was not clearly mentioned in the documentation until now. Google also clarified that you can also use the generic gtin property for all GTINs, but they recommend that you use the most specific one if possible.

So what is GTIN? GTIN, or a Global Trade Item Number, is an internationally recognized system for identifying products. It brought together several systems to ensure they all adhere to a common structure. GTINs can be 8, 12, 13, or 14 digits long. They are a numerical representation of the product's barcode. Different types of GTIN exist depending on where in the world the product comes from and the type of product. The four different types of GTIN in use are:

• GTIN-8 - used mostly for EAN-8 barcodes
• GTIN-12 - used mostly for UPC barcodes
• GTIN-13 - used mostly for ISBN, JAN, and EAN-13 barcodes
• GTIN-14 - this is for wholesale or multipack products

All GTINs, regardless of the number of digits, have a similar structure. The structure is Company Prefix, Item Reference, and a Check Digit. In GTIN-14 there is an additional packaging level indicator to indicate whether the product is an item or a case.

Where GTIN-8, GTIN-12, and GTIN-13 numbers are represented as GTIN-14 (the main data structure), left-justified zeros pad out the number.

For example, the GTIN-12 number 012345678905 becomes 00012345678905 in GTIN-14 format. Two additional zeros are added to the left of the number to bring it from 12 characters up to 14.

Many comparison shopping engines, including Google and Amazon, use GTINs. They keep large databases containing almost all the GTINs that exist in the world.

When you upload a product to o...