Optimizing Your Business Using Leedly, with CEO Clayton Turner

Ask Brien Show

Do you find your small business missing out on customer opportunities because you don’t have the bandwidth to get back to everyone? This week, on the Ask Brien Podcast, Clayton Turner from Leedly joined us to talk about his lead generation tool and how it can impact all businesses. Clayton discusses the features of Leedly, how the tool can help small businesses connect with their customers and nurture B to C relationships. Clayton talks about how he has grown Leedly and provides some great tips on employee hiring and retention. Tune in to learn how Leedly can manage everything for your business from lead generation to social media, newsletters, and more!

IN THIS EPISODE:

• [7:02] What is Clayton’s background?
• [8:14] What did Clayton’s former business, Contractor Training Center, do?
• [10:37] How did Clayton grow that company from 1 state to 50 states?
• [11:51] What was Clayton’s biggest challenge and how did he overcome it?
• [13:25] Clayton talks about how Leedly was created.
• [14:50] What are the features of Leedly?
• [19:26] How does lead generation work using Leedly for those who don’t have a geographic restriction?
• [20:50] Once a business gets a lead, how do you nurture the relationship?
• [22:16] How does Leedly help with as far as newsletters, social media, etc?
• [23:35] What type of business is Leedly best for?
• [26:04] What type of training is involved with Leedly?
• [27:18] Clayton explains the infrastructure and team he has built out for Leedly.
• [33:04] What does Clayton look for when hiring employees?

KEY TAKEAWAYS:

• [11:52] Ensure that your technology, SOP’s, and team are ready to go before you even start marketing your product. This takes time and money up front, but when your product hits the market, it will be ready to help your consumers on day one.
• [27:32] In order to have happy customers that stay on board with you, you have to have a good team. The first thing Clayton did before he even thought about launching anything was go out and hire the best developers and support staff that he could find. He was lucky enough to find a really good team of winners that love working together and love developing Leedly and helping customers.
• [33:06] When building a good team, finding team members with attention to detail is one of the most important things you can do as a business, especially if they’re dealing with customers, data, numbers and workflows. So attention to detail as well as their ability to get along with others, passion for what they do and for helping customers, and they love working with each other to achieve a goal.

LINKS MENTIONED:

Email Clayton: [e-mail]

Leedly Website