Kingdom Case 11: How to Build a Christian Business
Manage episode 438140663 series 3432638
Christian Yang, founder of Pure Growth Media, shares his journey as a Christian entrepreneur and how his faith has transformed his approach to business. He discusses the importance of seeking God's guidance and relying on Him for success. Christian emphasizes the need to align business practices with Christian values, such as integrity and honesty. He also talks about the creation of the Iron Sharpens Iron community, a platform for Christian entrepreneurs to connect and share their faith. Christian Yang's goal with Pure Growth Media is to help as many businesses as possible scale and grow while also attaining more resources to give back to Christian nonprofit organizations. He believes in overcoming imposter syndrome by having faith in God's calling and qualification. Christian and Jethro discuss their personal journeys of deliverance from struggles such as pornography, drinking, and worldly desires. They emphasize the importance of confession and seeking guidance from God in entrepreneurship. Christian shares insights on marketing, including the need to understand the target audience and provide solutions to their problems. He advises starting with a niche, working for free to gain experience, and marketing testimonials and case studies.
Chapters
00:00
Introduction and Background
02:49
Seeking God's Guidance and Aligning Business with Christian Values
09:04
Personal Conviction and Transformation
15:50
Passion and Drive: Fueled by a Desire to Glorify God
20:06
The Power of a Christian Entrepreneur Community
27:42
Scaling Businesses and Giving Back
31:49
Deliverance from Struggles and Worldly Desires
35:49
The Importance of Confession and Seeking Guidance
37:59
Understanding the Target Audience in Marketing
44:25
Building a Marketing Agency: Niche, Experience, and Testimonials
52:47
Keeping God First for Success in the Kingdom
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