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Steven Garcia on Anthropology in Business with Matt Artz

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Manage episode 443288333 series 2859993
Sisällön tarjoaa Matt Artz. Matt Artz tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
In this episode of the Anthropology in Business podcast, Steven Garcia speaks with Matt Artz about his career as a business anthropologist. The conversation covers Steven's work at the intersection of luxury brands, affluence, and culture for Team One, where he built a new anthropology practice. About Steven Garcia cement-27" class="textannotation disambiguated wl-person" itemid="https://data.wordlift.io/wl76625/entity/steven_garcia">Steven Garcia is a cultural id="urn:enhancement-3" class="textannotation disambiguated wl-thing" itemid="https://data.wordlift.io/wl76625/entity/anthropologist">anthropologist who studies the intersection of luxury brands, affluence, and culture. His professional experience includes over a decade as a brand strategist at several advertising agencies, including Crispin Porter + Bogusky, David&Goliath, Venables Bell & Partners, and RPA. He has worked on a variety of brands, including PayPal, Braintree, Charles Schwab, La-Z-Boy, Kia Motors, Honda, Acura, Audi, and now, Lexus. In 2016, he joined Team One, where he built a new ft.io/wl76625/entity/anthropology">anthropology practice, and conducts ethnography, cultural analysis, and semiotics to dig into the cultural drivers and context that influence people and their behavior. With a passion for design, art, brands, and technology, he often draws inspiration from these sources for his work. His competencies include cultural anthropology, semiotics, consumer insights, creative briefs, brand strategy and positioning, personas, customer journeys, usability and user experience (UX) testing, ethnography, interviewing/moderating, focus groups, secondary data analysis, survey design, and trend watching. Recommended Links
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Artwork
iconJaa
 
Manage episode 443288333 series 2859993
Sisällön tarjoaa Matt Artz. Matt Artz tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
In this episode of the Anthropology in Business podcast, Steven Garcia speaks with Matt Artz about his career as a business anthropologist. The conversation covers Steven's work at the intersection of luxury brands, affluence, and culture for Team One, where he built a new anthropology practice. About Steven Garcia cement-27" class="textannotation disambiguated wl-person" itemid="https://data.wordlift.io/wl76625/entity/steven_garcia">Steven Garcia is a cultural id="urn:enhancement-3" class="textannotation disambiguated wl-thing" itemid="https://data.wordlift.io/wl76625/entity/anthropologist">anthropologist who studies the intersection of luxury brands, affluence, and culture. His professional experience includes over a decade as a brand strategist at several advertising agencies, including Crispin Porter + Bogusky, David&Goliath, Venables Bell & Partners, and RPA. He has worked on a variety of brands, including PayPal, Braintree, Charles Schwab, La-Z-Boy, Kia Motors, Honda, Acura, Audi, and now, Lexus. In 2016, he joined Team One, where he built a new ft.io/wl76625/entity/anthropology">anthropology practice, and conducts ethnography, cultural analysis, and semiotics to dig into the cultural drivers and context that influence people and their behavior. With a passion for design, art, brands, and technology, he often draws inspiration from these sources for his work. His competencies include cultural anthropology, semiotics, consumer insights, creative briefs, brand strategy and positioning, personas, customer journeys, usability and user experience (UX) testing, ethnography, interviewing/moderating, focus groups, secondary data analysis, survey design, and trend watching. Recommended Links
  continue reading

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