Outside the Box (Amy Whitney)

Course Lab: Lessons from Successful Online Course Creators

Amy Whitney is the creator of Expat Spanish Lessons. She teaches Spanish language courses for expats living in Mexico.

In this episode we discuss:

• Creating a course in a well-served market.
• Developing your course with the end goal in mind.
• Innovating teaching methods to get better results for students.
• The importance of understanding the motivation of your students.
• Scaling and business model dynamics.
• Creative marketing and promotional ideas.
• Creating momentum by slimming down and honing content.

“Really less is more is my philosophy, and only teaching things on an as-needed basis rather than just because it might be nice to know one day, maybe .”

– Amy Whitney

After Amy's 14-year struggle to learn Spanish, she gave up on traditional methods and created her own approach to learning, which allowed her to reach an advanced level in less than a year. Now, an experienced language teacher and the creator of multiple courses, Amy is helping her students to discover the joy of learning and speaking Spanish to live the best version of their life in Mexico. To learn more about her programs visit expatspanishlessons.com.

Resources or websites mentioned in this episode:

• Mirasee
• Amy’s website
• Amy’s YouTube

Credits:

• Guest: Amy Whitney
• Hosts: Danny Iny & Abe Crystal
• Producer: Cynthia Lamb
• Executive producer: Danny Iny
• Assembled by: Geoff Govertsen
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

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Music and SFX credits:

• Track Title: Bossa BB

Artist Name(s): Marie

Writer Name: Chelsea McGough

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Grace

Artist Name(s): Shimmer

Writer Name: Matthew Wigton

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Carousel Lights

Artist Name(s): Chelsea McGough

Writer Name: Chelsea McGough

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Outside the Box (Amy Whitney) coming soon

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