Parhaat Cheryl McCants Your Marketing Momma Podcastit (2024)

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Ep. 74 Season 4: Wash Your Marketing Dishes – An Eye for Detail 6:19

4d ago6:19

6:19

To conclude this month’s marketing meal, I offer three great ways you can tend to the details, do the little things to clean up your business, and manage your bite-sized marketing messages this season. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

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Ep. 73 Season 4: Make Room for Dessert and Leave Clients Wanting More 6:09

11d ago6:09

6:09

Like the end of a good meal that leaves you craving something sweet, you want clients that come back. In this episode, I present three ways you can sweeten up your marketing meals so your clients can keep giving you business. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support…

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Ep. 72 Season 4: Marketing – The Main Dish for Your Business 6:48

18d ago6:48

6:48

Marketing – and what it says about your business – serves as the Thanksgiving turkey that sustains your business through the holidays. Tune in as I discuss how to cook marketing campaigns that make your business memorable and buzzworthy. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support…

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Ep. 71 Season 4: Marketing Mac & Cheese: Marketing Ingredients for a Successful Campaign 6:50

25d ago6:50

6:50

Like crafting a Thanksgiving meal, you need to break down your marketing campaign plan into bite-sized tasks. Listen in as I explain Marketing Mac & Cheese – not that blue box, but the ingredients for a successful marketing campaign. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support…

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Ep. 70 Season 4: Your Marketing Plan in Review 5:29

1M ago5:29

5:29

In the spirit of twenty-twenty hindsight, I go over the importance of reviewing your marketing plans. Let’s learn from our past campaigns as we continue on our journey of lifelong learning. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

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Ep. 69 Season 4: Special Edition: McCants Squared 12:02

1M ago12:02

12:02

Every business has an origin story. Listen up as my daughter, Courtney McCants, interviews me about how I started Impact Consulting Enterprises and my commitment to lifelong learning over the 35-plus years since I founded my agency. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support…

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Ep. 68 Season 4: Communicating in Context: Why Cultural Relevance Matters in Marketing 7:35

2M ago7:35

7:35

Communicating with cultural relevance can give you a competitive edge in today’s diverse, multicultural market. Tune in as I discuss why cultural relevance can help ensure the long-term success of your business. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

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Ep. 67 Season 4: Rules of the Marketing Road: Driving Compliance (GDPR) 7:07

2M ago7:07

7:07

Because email serves as a major personal connection between your brand and your customers, you need to pay strong attention to and obey the General Data Protection Regulation law (or GDPR). Overlooking this law can seriously cost your business. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support…

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Ep. 66 Season 4: Marketer’s Mindset: Learning the Basics of Brand Positioning 7:23

2M ago7:23

7:23

Every good marketer knows the importance of lifelong learning. Go back with me to Marketing 101, where I review three tactics that play a pivotal role in effective brand positioning. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

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Ep. 65 Season 4: Elephant in the Classroom: Crisis Communication for Educators 6:42

2M ago6:42

6:42

If the last few years have taught us anything in education, it’s that crisis communication plans are more vital now than ever before. In this episode, I highlight how you, as an education communicator, can get a clear and actionable crisis communication plan ready. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/sup…

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Ep. 64 Season 4: McKinney-Vento Act - Spread the Word 6:20

2M ago6:20

6:20

Of all the important education acts and laws out there, the McKinney-Vento Act is essential to everyone working in education, especially to marketers. Listen up as I share pointers on spreading the word about the McKinney-Vento Act to the public. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support…

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Ep. 63 Season 4: Alumni Alliances: Building Brand Loyalty 5:41

3M ago5:41

5:41

As an educational marketer, you should know that your network with students doesn’t end when they graduate. Tune in as I share my thoughts on how fostering alliances with alumni can build brand loyalty for your school. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support…

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Ep. 62 Season 4: Turning Stories Into Students 7:16

3M ago7:16

7:16

If you’re the chief communications person for your school or school district, how do you best market your programs? Listen up as I discuss how storytelling provides the surefire path to greater student enrollment. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support…

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Ep. 61 Season 4: Ways to Reengage with Patients/Customers During the Summer 6:17

3M ago6:17

6:17

Although summertime may mean fun and downtime, health risks still abound during this “let loose” season. Join me as I discuss how healthcare companies can re-engage with patients during the summer months. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

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Ep. 60 Season 4: Marketing Strategies for Health Systems 5:28

3M ago5:28

5:28

All health systems need strategic marketing to help us navigate the labyrinth of the healthcare world. Listen in as I explain how patient-focused marketing, thoughtful collaborations, and community engagement can help health systems stand out in the crowd. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support…

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Ep. 59 Season 4: Transforming Business Connections into Business Opportunities 7:38

4M ago7:38

7:38

How can you transform your business connections into business opportunities? The answer: Strategic networking and partnerships. Tune in as I explore these methods. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

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Ep. 58 Season 4: Communication and Patient Engagement 8:09

4M ago8:09

8:09

In this episode, I discuss how healthcare companies can employ personalized and consistent communication to strengthen patient trust. Listen in for the latest digital tools, and educational content and resources. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support…

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Ep. 57 Season 4: Storytelling in Life Sciences Communication 6:23

4M ago6:23

6:23

Storytelling in the pharmaceutical space, when done effectively, can make complex scientific information more relatable and understandable. Learn how you can utilize storytelling techniques to help improve the world at large. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support…

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Ep. 56 Season 4: Crisis Communication in the Life Sciences Sector 6:13

4M ago6:13

6:13

Crisis communication plays a vital role in leveling and managing public fear and misinformation, especially in the life sciences sector. Listen in as discuss ways you can mitigate crises in the life sciences sector. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support…

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Ep. 55 Season 4: Building Patient Trust Through Transparent Communication 6:46

5M ago6:46

6:46

In this episode, I discuss ways that healthcare providers can build trust with patients through transparent communication. I emphasize open and consistent communication, ethical guidelines, and product abilities, which all go hand-in-hand. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support…

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Ep. 54 Season 4: Healthcare Event Management Essentials 7:36

5M ago7:36

7:36

Where do you begin when you’re tasked with executing a successful healthcare event? Join me for a quick trip to creating impactful healthcare events. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

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Ep. 53 Season 4: The Intersection of Social Media and Patient Engagement 6:51

5M ago6:51

6:51

Today we have far more access to stronger, more personalized, and more virtual healthcare relationships than ever before. Tune in to hear how social media and other new technologies are revolutionizing patient engagement. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support…

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Ep. 52 Season 3: Refreshing Your Goals to Boost Your Client Base 8:10

5M ago8:10

8:10

Why do you need to refresh your business goals regularly? To significantly boost your client base. Listen in for goal refreshment tips. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

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Ep. 51 Season 3: Bolster Your External Communication to Buttress Your Business 6:55

6M ago6:55

6:55

In this episode, I discuss a topic that’s crucial for small business owners and entrepreneurs: how to boost your external communication and strengthen your business. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

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Ep. 50 Season 3: Leverage Your Online Presence to Connect with Your Customers 7:28

6M ago7:28

7:28

As a business owner, you have a wide gamut of tactics at your disposal to leverage your online presence and connect with customers. In this week’s episode, I’ll dissect your company’s vital online presence. You can pick and choose which tips make sense for you. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support…

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Ep. 49 Season 3: How to Use AI to Improve the Communication with Your Customers 6:20

6M ago6:20

6:20

A recent McKinsey report suggests that AI could unlock between $2 trillion and $4 trillion in annual revenue across global industries. Listen in to this episode as I talk about ways AI improves business communication with customers. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support…

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Ep. 48 Season 3: Crafting Lasting Legacies through Strategic Communication 7:25

6M ago7:25

7:25

In this podcast, I explore how adopting a big-picture, long-term communication strategy can revolutionize your business and shape its future. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

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Ep. 47 Season 3: Crafting Your Legacy: Communication Excellence 8:32

6M ago8:32

8:32

In this episode, I delve into the art and science of effective communication. Explore ways to shine brighter than the rest in this sea of competitors. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

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Ep. 46 Season 3: Community Driven: Social Impact Drives Business 7:12

7M ago7:12

7:12

You might think philanthropy belongs only to the major players in the business world. Listen in as I debunkthe myth that only the titans can afford community giving. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

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Ep. 45 Season 3: Bridging the Gap –Life Science Companies and Communities 4:48

7M ago4:48

4:48

Positive public health outcomes arise when life science companies engage with patients. In this episode, I spotlight the power of community outreach. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

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Ep. 44 Season 3: Create Unforgettable Customer Experiences 5:09

7M ago5:09

5:09

In this episode, I delve into the art of crafting customer experiences that leave positive lasting impressions. Discover how empathizing with your customers canfoster loyalty. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

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Ep. 43 Season 3: Connect Through Personalized Content 5:48

7M ago5:48

5:48

What’s the magic ingredient behind creating content that really resonates with every member of your audience? The answer: content personalization. I’ll talk aboutthis concept and explore ways to boost your business. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support…

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Ep. 42 Season 3: Listen and Look for Trends 4:44

8M ago4:44

4:44

Have you wondered why certain products, ideas, or services catch like wildfire while others fade out? I’ll share some ways that you can identify your customertrends and ride them to success. Listen in now. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

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Ep. 41 Season 3: Leverage Customer Feedback 5:27

8M ago5:27

5:27

In this episode, I walk you through the process of leveraging customer feedback – welcoming the good, tackling the bad, and turning even the ugly intoopportunities for excellence. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

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Ep. 40 Season 3: Customer Engagement and Retention 5:42

8M ago5:42

5:42

What your company sells means a lot, but how you make your customers feel means a lot more. I’ll chat with you about how you can engage with your customers andimprove your connections with them. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

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Ep. 39 Season 3: Measurable Marketing Goals 6:33

8M ago6:33

6:33

Whether you run a startup or manage a well-established brand, you need to set and track measurable marketing goals. Listen to this week’s episode on how measurablemarketing goals can guide you to success. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

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Ep. 38 Season 3: Quantify Your Digital Marketing Success 5:21

9M ago5:21

5:21

Are you eager to boost your online presence? I’ll provide you with a comprehensive roadmap to assess and enhance your digital marketing efforts. This includesanalyzing your data to make well-informed marketing decisions. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support…

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Ep. 37 Season 3: Making Moves in Social Media 6:45

9M ago6:45

6:45

Whether you run a fairly new business or have been an entrepreneur for decades, it’s important that you measure your company’s social media engagement. Listen in asI discuss ways to act on the results you generate. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support…

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Ep. 36 Season 3: Women Making Moves 5:59

9M ago5:59

5:59

In this episode, I shine a spotlight on the achievements of successful female marketers. I’ll introduce you to some dynamic female entrepreneurs who made great moves to elevate their businesses. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

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Ep. 35 Season 3: Crisis Communication Planning: Are You Ready? 5:53

9M ago5:53

5:53

As your business evolves, so should your crisis communication strategies. Listen in for tips on how to leverage proactive public relations activities andforward-thinking communication solutions to mitigate potential risks. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support…

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Ep. 33 Season 3: Leadership in the Marketplace of Tomorrow 4:03

10M ago4:03

4:03

This is an episode you don’t want to miss. Given this increasingly global and rapidlychanging business ecosystem, you need to update your leadership skills to position your business for success in tomorrow’s marketplace. Listen in now. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support…

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Ep. 32 Season 3: Consumer Buying Behaviors and Marketing 5:26

10M ago5:26

5:26

In this episode, I discuss how you can leverage trends in consumer buying behaviors. As a business owner, you need to adapt to these trends to stay ahead of the game. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

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Ep. 31 Season 3: Jumpstart Your Digital Transformation 6:02

10M ago6:02

6:02

If you run a business, you need to keep up with the ever-changing landscape of digital technology. As civilization continually evolves, digital transformation leads to growth and success. Today, I’ll go over ways that you can jumpstart your digital transformation and maneuver through the intricate maze of digitaltechnology. --- Support this podcast…

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Ep. 30 Season 3: Jumpstart Innovation 7:36

10M ago7:36

7:36

With the world changing and evolving at such a fast pace, if you’re not innovating, you’re falling behind. In today’s podcast, I’ll discuss ways that you can jumpstart innovation in your business. Stay one or two steps ahead of the competition and become the driving force in your industry. --- Support this podcast: https://podcasters.spotify.com/po…

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Ep. 29 Season 3: Jumpstart Your Communication Strategies 6:46

11M ago6:46

6:46

Do you feel like you’re stuck in a rut because your communication strategies have gone stale? You’re not alone. I’ll talk about steps you can take to revitalize your strategic communication in this podcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

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Ep. 28 Season 3: Jumpstart Your Company Brand 6:22

11M ago6:22

6:22

In today’s fast-paced marketing landscape, your company’s brand can set you apart from your rivals. Your brand should make a lasting and enduring impression to turn your customers into lifelong ambassadors. In this podcast, I’ll talk about a few ways that you can ensure your brand identity resonates powerfully with your current and prospective cust…

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Ep. 27 Season 3: Jumpstart Your Startup 6:11

11M ago6:11

6:11

If you’re leading a startup business and seeking to jumpstart your startup, then today’s podcast is for you. I’ll discuss four ways that you and your team can help get your startup recognized by your target market and foster the growth that your startup needs to succeed. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccan…

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Ep. 26 Season 3: Next-Gen Design and Business Evolution 9:28

11M ago9:28

9:28

Design plays an essential role in business practices and strategies. Listen in for ways that design can revolutionize your business. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

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Ep. 25 Season 3: Visual Consistency and Brand Building 5:34

12M ago5:34

5:34

With the wide plethora of digital and physical channels available, visual consistency matters when building brand identity. I’ll show you ways to create a consistent visual identity across multiple platforms. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

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Ep. 24 Season 3: Compelling Design in Storytelling 5:38

12M ago5:38

5:38

Good design does more than make things look pretty. Design helps to tell a compelling story and connect emotionally with your audience. Listen to this podcast episode to learn more. --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

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