Parhaat Consumer Behavior Podcastit (2024)

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Episode 1001: Consumer Behavior in Response to Price Changes: Understanding the Impact on Buying Patterns and Preferences 2:36

4M ago2:36

2:36

Welcome to today's podcast! We're talking about how changes in prices affect the way people buy things. This is important for businesses and policymakers. Let's dive in! Understanding Consumer Behavior Consumer behavior is about how people decide to spend their money and time. Many things influence this behavior, like emotions, social influences, a…

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Consumer Lifestyle Part2 3:32

4+ y ago3:32

3:32

This episode talks about using and measuring the consumer lifestyles for market segmentation.

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Consumer Lifestyle 1:14

4+ y ago1:14

1:14

This is an overview about Consumer activities interests and opinions....

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Influence on Consumer 4:42

4+ y ago4:42

4:42

Factors Affecting Consumer Behavior

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Consumer Behavior Session 1 and 2 5:41

4+ y ago5:41

5:41

This is an introductory session on Consumer Behavior.This session discusses as to why consumer differ and the role and impact of buying pattern and behavior.

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E13 Evaluation Criteria 4:52

4+ y ago4:52

4:52

What's most important when making a decision as a consumer? Alex discusses a break down.

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E12 Killer Trycicles 5:48

4+ y ago5:48

5:48

“Because riding tricycles is a major cause of accidental injury to young children, the product should be banned.”...or should they?

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E11 Extended Pre-Purchase Search 5:43

4+ y ago5:43

5:43

Alex weighs in on the question: "Is it ever in the best interest of a marketer to encourage potential customers to carry out an extended pre-purchase search?"

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E10 Problem Recognition 5:13

4+ y ago5:13

5:13

Alex discusses the science of problem recognition in marketing strategy.

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E09 VALS System 4:46

4+ y ago4:46

4:46

Alex discusses the role that the VALS System plays in marketing to consumers. To see the ad referenced in the episode, click here.

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E08 Emotional Appeal 5:43

4+ y ago5:43

5:43

Alex discusses the role of emotional appeal in marketing strategy.

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E07 Stimulus Factors 5:40

4+ y ago5:40

5:40

Alex discusses examples of two marketing promotions that specifically use stimulus factors to attract attention. .

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E06 Opinion Leaders 5:43

4+ y ago5:43

5:43

Alex describes two situations in which he have sought information from an opinion leader. Opinion leaders are real!

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Non-Euro Ethnic/Nationality Ads 5:10

4+ y ago5:10

5:10

Alex discusses the science behind marketing to subcultures: RIP Ebony and Jet

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Household Life Cycle 6:08

4+ y ago6:08

6:08

Alex discusses interviews with two segments of the household life cycle.

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E03 Nonverbal Factors 5:41

4+ y ago5:41

5:41

Alex Discusses the role that nonverbal communication factors play in marketing certain products.

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E02 Cultural Influences 6:30

4+ y ago6:30

6:30

Alex shares insight from 2 interviews. One with a house wife, and another with a career-woman. Purchase behaviors are examined.

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E01 Purchasing Decisions 8:13

4+ y ago8:13

8:13

Alex discusses two recent purchases and the motives behind those purchases.

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Megan and Edgar Interview Tyler Shanley From Plastic Printers 21:02

4+ y ago21:02

21:02

In this episode of the consumer behavior podcast, Tyler Shanley, a marketing content specialist, shares with us how Plastic Printers targets specific markets and how the company responds to constructive feedback and criticism. Tyler talks about the importance of companies adapting based on consumers, especially in a time like today during the pande…

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Cloth Talk With Oladipo Aluko And Antoine Jenkins 29:52

4+ y ago29:52

29:52

Hello today we're going to talk to Antoine Jenkins. Antoine Jenkins is going to give us some key gems of being an entrepreneur and what made him successful today. In this episode he explains the pros and cons of being an entrepreneur, how your mindset can affect your success in a business, and the effects of having a team. Antoine is a 22 year old …

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Alexis Dennis and Sequoia Uribe Interview with Kalcee Kent 35:48

4+ y ago35:48

35:48

Today we were fortunate enough to interview Kalcee Kent on the importance consumer behavior within her role. She has a bachelors degree in Communions. In college, she had two internships one with The Green Bay Packers and one with The Green Bay Gamblers (which is a junior hockey team). Currently she is the community relations and fan development ma…

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Rachael and Grace Interview Karla Sayler 30:41

4+ y ago30:41

30:41

We had the opportunity to interview Karla Sayler for our podcast. Karla is an entrepreneur who started out as a Nurse at St. Alexis Hospital. Karla now owns Dermacare Clinic, which is a skincare clinic. She is also in real estate renovating and renting out properties. With her 14 years of experience she has encountered some bumps in the road but no…

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Sam and Austin Podcast with Janelle Brandon 53:41

4+ y ago53:41

53:41

In our podcast today we interviewed Janelle Brandon, she is a wellness and lifestyle medicine supervisor at Sanford Health. She is from Frazee, MN where she graduated and then went to the University of Morris. She then transferred to the University of Minnesota - Twin Cities and graduated with a Theater and art management degree. Janelle has worked…

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Ben and Ellie interview with John Teilborg 33:43

4+ y ago33:43

33:43

We had the opportunity to interview John Teilborg who was the Vice President of sales with a company called Fitz and Floyd where he worked with the licensing of the Ralph Lauren brand. Later in his career, he pursued his dream of working in real estate. John tells us about his time in both positions and how it correlates with consumer behavior. We …

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Kate' LeBeau's Podcast Interview with Kade Lee 50:25

4+ y ago50:25

50:25

I got the privilege to interview Kade Lee, he works for Scheels in the corporate office as a E-commerce Marketing Specialist. For Kade's position, he is in charge of overseeing products that are specific to hunting on the Scheels website. I learned how he works with other vendors to develop successful marketing strategies and the special tools he u…

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Dom & Sid with Sarah Peltier 32:34

4+ y ago32:34

32:34

In this episode of the podcast, we had Sarah Peltier from Others stop by to talk about fast fashion and the effect it has been having on our environment. Others is a local boutique in downtown Fargo which focuses on sustainable fashion. Through Others, Sarah, and the boutique are spreading awareness about sustainable fashion in the FM community. Th…

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Ashton Hansen Interview with Eric And Cami 24:42

4+ y ago24:42

24:42

In this podcast we had Ashton Hansen on the show. She works for the Allegro Group. The Allegro Group helps companies find candidates for leadership roles within the business as well as helps with other consulting issues. In this episode we talk about multiple consumer behavior ideas including satisfaction and exposure. Enjoy!…

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Ryan Jordan & Caden Gatlin Interview with Kelsey Buell 26:22

4+ y ago26:22

26:22

Kelsey Buell works in Public Relations & Donor Development at TNT Kid's Fitness and also used to be an Executive Assistant there. TNT Kid's Fitness is a non-profit organization established in 2005 working toward understanding, accepting, and helping all children grow stronger with confidence. This interview focuses on Kelsey's responsibilities at T…

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Tanner Johnson and Joseph Errett's Podcast With Special Guest Maria Bosak 29:57

4+ y ago29:57

29:57

Maria Bosak is the owner of Eco-Chic, an eco-friendly home goods store, located in South Fargo. This interview was targeted at figuring out who Eco-Chic's target market is, what they do in getting their brand exposure, and also discovering how their current location may have its advantages and disadvantages. We hope you enjoy listening to this inte…

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Katie Hutton Interview with Grace and Emmy 29:51

5y ago29:51

29:51

In our podcast we interviewed Content Marketing Manger of Eide Bailly, Katie Hutton. Eide Bailly is one of the top accounting firms in the nation and Katie has been with them for the past six years. She speaks about her day-to-day tasks as well as the effect of consumer behavior on her role. Enjoy!

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Jordan Nitsch and Jay Swanson Interview Adam Muske 38:12

5y ago38:12

38:12

Adam Muske is an Associate Manufacturing Engineer at Collins Aerospace. He majored in mechanical engineering while at NDSU and during his time as an undergrad had several opportunities for professional development and growth. We had a lot of fun interviewing him, hope you enjoy!

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Sam Beck & Jared Fink's Podcast 34:17

5y ago34:17

34:17

Within this podcast, Jared Fink and Sam Beck interview Meredith Sherlin about her career and the steps that led her to where she is today. Currently, Merideth is the Director of Admissions, at North Dakota State University. Meredith’s journey begins in Glenwood, Minnesota. Thought her time there, she found she had a passion for writing. Although st…

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Ethan Ashley and Ryan King Interview with Sam Jelleberg 31:55

5y ago31:55

31:55

Welcome! We are Ryan King and Ethan Ashley and we are both seniors majoring in finance at NDSU. On our episode of Consumer Behavior Conversations, we had the opportunity to talk with Sam Jelleberg. Sam is the assistant vice president and a senior financial analyst at Gate City Bank here in Fargo. We discuss how he got started at Gate City and how h…

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Alex and Colin interview Celine Francisco 28:17

5y ago28:17

28:17

Hello! We are Alex Steffen and Colin Beckstrand. We both are currently students at NDSU taking part in a consumer behavior class. We have a podcast this week where we meet with Celine Francisco, a relationship manager at Wells Fargo bank. We talk to her about her past history as an NDSU student and early job experience. We talk a lot about her curr…

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Nicholas Zink and Greg Cramer Scott Bintz Interview 38:23

5y ago38:23

38:23

In this episode we broke down the mind of Scott Bintz and how he came to be where he is today. He goes into depth on the importance of culture, teamwork, and relationships when trying to build a successful business. Scott founded RealTruck.com and attributes a lot of his success in life to the rise and build up of that company. After Scott sold Rea…

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Interview With Elliot Dahl: Justin Amundson, Brian Paulson 32:26

5y ago32:26

32:26

On November 25th, 2019 we will be releasing our podcast we both produced and recorded of our interview with Elliot Dahl. Elliot Dahl is a young and driven business professional who works as a marketing specialist at Border States Electric. In our interview we go into an in-depth look into Elliot’s personal and professional life. This will include d…

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Blake Menden, Gergia Husting 34:33

5y ago34:33

34:33

On today's Consumer Behavior Conversations podcast Blake Menden and Georgia Husting interview their special guest Sadie Rudolph. Sadie is a PR rep and strategist for Flint Group. We discuss her life before her career, her day to day life, and how she has been a huge part of many NDSU benefits. Some key things to listen for is her great advice on ho…

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Sean McPhillips Interview Kimberly Anvinson 28:11

5y ago28:11

28:11

In this episode I had the privilege of interviewing Kimberly Anvinson the director of NDSU’s bookstore. In this podcast we discuss her background and the decisions that lead her to her current position, what her career entails, and then some pieces of advice that she has for students and anyone else looking to enter the workforce. During the interv…

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Interview with Jim Hambrick: Yome and Bikram 40:00

5y ago40:00

40:00

In our podcast, we interview the Vice President of Cornerstone Bank, Jim Hambrick. Yome Hailu and Bikram Bhandari are seniors at NDSU’s College of Business, in Marketing and Finance respectively Jim works on managing business banking relationship portfolios and supervising his cash management sales team. Throughout the interview, we go over many di…

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Matt and Wyatt Podcast 29:20

5y ago29:20

29:20

For our podcast we interviewed Lindsey Cernik for our Consumer Behavior class. Lindsey is a learning and development specialist for Border States Electric which keeps her very busy with many different daily tasks. Matt and Wyatt are both seniors at NDSU in the business program. During our interview with Lindsey, we will dig into her background as w…

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Greta Fritz and Jacob Owen Interview Stacey Ackerman 36:43

5y ago36:43

36:43

On this episode of Consumer Behavior Conversations, we had the wonderful pleasure of talking to Regional Managing Director at Wells Fargo. Greta a senior and Jacob a junior, both at NDSU, sit down with Stacey Ackerman to talk about her position at Wells Fargo. In this interview we will look deeper into Stacey’s role at Wells Fargo as well as some n…

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PodTalks with Logan and Trent featuring special guest Kayleigh Biloki 30:50

5y ago30:50

30:50

On this episode of PodTalks, we get an inside look at the newly promoted Manager and former Senior Financial Analyst at CliftonLarsonAllen. Trent Midthun, a junior studying marketing & sales at North Dakota State University, and Logan Ackerman, a senior studying construction management at North Dakota State University, get an opportunity to sit dow…

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Kurt and Dalton Interview Sarah Wilson 25:26

5y ago25:26

25:26

On this episode of Consumer Behavior Conversations, we get to hear an interesting perspective of a Learning Experience Facilitator at Discovery Benefits. Kurt TeBeest and Dalton Struxness, both juniors at NDSU, sit down with Sarah Wilson to talk about her role at Discovery Benefits. The interview takes a deeper look into Sarah Wilson and her role a…

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Ben Zilmer and Hunter Wesloh Interview Steve Walker 32:21

5y ago32:21

32:21

For this episode of Consumer Behavior Conversations, NDSU Consumer Behavior students Ben Zilmer and Hunter Wesloh have the pleasure of sitting down with the Agency Manager of the Fargo/Moorhead area for Gate City Bank, Steve Walker. During the podcast Steve talks about his rise to success as an Agency Manager, and as he continues to grow his team i…

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Brooke & Allison Interview Linette Dahl 25:33

5y ago25:33

25:33

On this episode of Consumer Behavior Conversations, we get an inside look into the life of an HR manager and a successful woman in the workplace. Allison and Brooke, two students studying Marketing at North Dakota State University, got to sit down with Linette Dahl, a Human Resources Manager for Appareo. Throughout the podcast, Linette fills us in …

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Podcast with Brian Tulibaski- Territory Manager Lifetouch 34:15

5y ago34:15

34:15

Brian Tulibaski is a Territory Manager for Lifetouch. He has 18 years of experience with Lifetouch and gave us a lot of great insight with consumers. In this podcast, he reveals ways to be a successful individual. He starts the Podcast out with the beginning of his career and how he grew throughout his professional career. Brian goes in-depth about…

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CB Podcast - Reggie MacMaster 26:02

5y ago26:02

26:02

This week’s podcast will be all about getting a job in and working in the field of public accounting. Our guest this week will be Reggie MacMaster, an employee of a large public firm with a presence in Fargo by the name of Eide Bailly. During this podcast Reggie gives her top tips for interviewing and job hunting in general with tips like, don’t in…

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Katie Hutton with Mallory & Brooke 32:46

5y ago32:46

32:46

This episode is a deep dive into the mind of a strategic content marketer at a Top 20 CPA firm in Fargo, ND. Her name is Katie Hutton, and there's a very good chance that you have already seen her work in the community. She joined Mallory Schultze and Brooke McConnell, seniors studying marketing at North Dakota State University, to share her journe…

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Cole Siegel and Zack Schultz Mixed Media Interview Podcast 34:39

5y ago34:39

34:39

In this episode, Cole Siegel and Zack Schultz dive into the interesting life and career of Peter Schott. Mr. Schott is the CEO and co-founder of Genesis Feed Technologies. He is from a small town in North Dakota, Kulm, where he grew up on his family farm. He pursued and earned his bachelor’s in Psychology and Social Work at Concordia College in Moo…

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Gavin Longthorne and Kevin Carr Interview Shawn Paschke 31:57

5y ago31:57

31:57

In this episode of Consumer Behavior Conversations, we (Gavin Longthorne and Kevin Carr) sit down for an interview with Shawn Paschke. Shawn is currently a Large Accounts Manager for Xcel Energy and has served in a variety of roles since his graduation from St. Cloud State. During the interview, we will discuss with Shawn the day-to-day responsibil…

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