Parhaat Digital Story Podcastit (2024)

1
Riding Shotgun to Sedona - TDS Photography Podcast 23:45

3d ago23:45

23:45

This is The Digital Story Podcast #943, April 16, 2024. Today's theme is "Riding Shotgun to Sedona." I'm Derrick Story. Opening Monologue There are two facets to any road trip: How you think it will go and how it actually turns out. For the journey from Santa Rosa, CA to Sedona, AZ in my all-electric VW ID.4, I felt like I had a great plan. After a…

1
The Irresistible Roadtrip- TDS Photography Podcast 31:12

10d ago31:12

31:12

This is The Digital Story Podcast #942, April 9, 2024. Today's theme is "The Irresistible Roadtrip." I'm Derrick Story. Opening Monologue Ah, the convenience of modern commercial aviation - Just hop on a plane and within a few hours you have landed at your destination. Why would anyone spend the extra time and effort to drive there instead? Well, t…

1
Finally, Fast Transfer from SD Card to Smartphone - TDS Photo Podcast 32:29

17d ago32:29

32:29

This is The Digital Story Podcast #941, April 2, 2024. Today's theme is "Finally, Fast Transfer from SD Card to Smartphone" I'm Derrick Story. Opening Monologue In theory, our mirrorless cameras and smartphones should be the best of mates. Together, they could provide the power and portability that we could only dream of a decade ago. But thanks to…

1
Getting Serious About Portable Power - TDS Photo Podcast 38:16

24d ago38:16

38:16

This is The Digital Story Podcast #940, March 26, 2024. Today's theme is "Getting Serious About Portable Power." I'm Derrick Story. Opening Monologue Cameras, laptops, drones, lighting - they all require power, and sometimes all at once. When we're at home, it's just a matter of finding enough outlets. But on the road, that can be more challenging …

1
Photography's Most Powerful Teacher: Failure - TDS Photo Podcast 30:58

1M ago30:58

30:58

This is The Digital Story Podcast #939, March 19, 2024. Today's theme is "Photography's Most Powerful Teacher: Failure." I'm Derrick Story. Opening Monologue The idea of what is successful and what isn't has been swimming around my head lately. I'm sure a big part of it was our Photo Critique Workshop that just wrapped up. Those discussions about h…

1
So Much Photography News This Week! - TDS Photo Podcast 30:09

1M ago30:09

30:09

This is The Digital Story Podcast #938, March 12, 2024. Today's theme is "So Much Photography News This Week!." I'm Derrick Story. Opening Monologue Nikon buys RED, Lensrentals gobbles up Borrowlenses, the Princess of Wales gets caught with a sloppy Photoshop job, and a lot more - What a week in the news! So much so, that we are dedicating this wee…

1
Film Simulations - Nothing to Lose, Everything to Gain - TDS Photo Podcast 31:39

1M ago31:39

31:39

This is The Digital Story Podcast #937, March 5, 2024. Today's theme is "Film Simulations - Nothing to Lose, Everything to Gain." I'm Derrick Story. Opening Monologue Your first thought may be, "Why do I care about film simulations?" And that's fair if what you are after is the standard Jpeg processing included with your camera. But since electroni…

1
Is Something Really Wrong, or Is It Me? Plus Photomator 3.1 - TDS Photography Podcast 30:45

2M ago30:45

30:45

This is The Digital Story Podcast #936, Feb. 27, 2024. Today's theme is "Is Something Really Wrong, or Is It Me?" I'm Derrick Story. Opening Monologue Even people who use electronics all the time can be baffled by them. You turn it on, get a warning light, and wonder, "Is something really wrong, or is it me?" It could go either way. And it's hard n…

1
How Do I Pick My Best Shot? (And the New Fujifilm X100VI) - TDS Photo Podcast 36:06

2M ago36:06

36:06

This is The Digital Story Podcast #935, Feb. 20, 2024. Today's theme is "How Do I Pick My Best Shot? (And the New Fujifilm X100VI)" I'm Derrick Story. Opening Monologue Breaking news! The Fujifilm X100VI. And... photographers tend to be too hard on themselves, or way too generous when evaluating their pictures. But there's a middle ground. To reach…

1
The Temptation of Cheap Third Party Lenses - TDS Photography Podcast 32:05

2M ago32:05

32:05

This is The Digital Story Podcast #934, Feb. 13, 2024. Today's theme is "The Temptation of Cheap Third Party Lenses." I'm Derrick Story. Opening Monologue It's hard to resist the siren call of super-affordable Chinese-made optics. For the price of a polarizer, we can fill gaps in our lens library that we might not otherwise be able to afford. But e…

1
Documenting What Makes You, You - TDS Photography Podcast 33:02

2M ago33:02

33:02

This is The Digital Story Podcast #933, Feb. 6, 2024. Today's theme is "Documenting What Makes You, You." I'm Derrick Story. Opening Monologue We have many more dimensions than most folks realize. Yes, in this community, we know each other for our photography. But each of us has far more going on than taking pictures. And we can use that skill to d…

1
A First Look at the OM System OM-1 Mark II - TDS Photo Podcast 30:55

3M ago30:55

30:55

This is The Digital Story Podcast #932, Jan. 30, 2024. Today's theme is "A First Look at the OM System OM-1 Mark II." I'm Derrick Story. Opening Monologue Just in case you were wondering, OM System is not sitting on its laurels with the OM-1 that was released in March 2022. They've followed up their compact marvel with the Mark II. And on today's p…

1
5 Upcoming Photography Conferences to Consider - TDS Photo Podcast 29:52

3M ago29:52

29:52

This is The Digital Story Podcast #931, Jan. 23, 2024. Today's theme is "5 Upcoming Photography Conferences to Consider." I'm Derrick Story. Opening Monologue In a recent edition of my Nimble Photographer Newsletter, I wrote about the dearth of photo announcements at CES 2024. But that doesn't mean there aren't other events that will cater to our d…

1
Looking Back and More, Now 2024 - TDS Photo Podcast 31:02

3M ago31:02

31:02

This is The Digital Story Podcast #930, Jan. 16, 2024. Today's theme is "Looking Back and More, Now 2024." I'm Derrick Story. Opening Monologue Every January I close out my personal photo library from the previous year and start fresh with an empty catalog. Not only is this a practical endeavor, it's also an opportunity to acknowledge the highlight…

1
The Elephant in the Room - Nikon Zf vs Olympus OM-1 - TDS Photo Podcast 33:09

3M ago33:09

33:09

This is The Digital Story Podcast #929, Jan. 9, 2024. Today's theme is "The Elephant in the Room - Nikon Zf vs Olympus OM-1." I'm Derrick Story. Opening Monologue Typically, Micro Four Thirds photographers aren't concerned by new full-frame camera announcements. They know what they have, and they like it. But the Nikon Zf seems to have upset the ap…

1
Quizzes Make Great Lead Magnets 20:39

1y ago20:39

20:39

Ae you trying to build your email list? Shannon Peel talked with Catherine O'Leary the Quiz Queen about how she utilizes quizzes to grow her business. At the very top of your marketing funnel you need a first step people can take to say, "Hey I'm interested in this topic." Once you have that ... You can build a path for people to take to your 'BUY'…

1
Getting your website to convert 21:19

1y ago21:19

21:19

Are you getting traffic to your website but people aren't buying? Today, Shannon Peel talked with expert website designer James Hipkin from Inn8ly about how to get more traffic to your site and get more conversions. Getting traffic to your site is difficult, so when someone shows you want to look your best and lead them to do what you want - be it …

1
Use Publicity to Stand Out in today's Digital Marketplace 41:02

1y ago41:02

41:02

Are you struggling to get people to take you seriously? Maybe you need some publicity to gain credibility and authority in the marketplace. Today, Shannon Peel spoke with Lilian Sue, PR specialist and Publicity Coach, about why brands need publicity and how to go about getting it. If you want to increase the credibility of your brand, be seen by bi…

1
Stop Hiding and Step Out as The Brand of Your Business 21:03

1+ y ago21:03

21:03

Are you struggling to get people to take interest in your business' story? In today's episode Shannon Peel talks with Krystal Vernee from Simply She about how she helps businesses connect with their audiences by being the brand. They talk about how to connect with audiences online, how to relate to your audience and be the brand people choose. If y…

1
Comics, Novels, and Brand Storytelling 39:19

1+ y ago39:19

39:19

What do the stories we enjoy say about us and how do stories from our childhood define us? Shannon Peel talks with Lee Wochner from Counterintuity, about how the stories from childhood resulted in their careers as storytellers. Lee started his entrepreneurial exploits as a pre-teen when he invested in a comic book. Find out how he made a living sha…

1
Solopreneur Inc 49:06

1+ y ago49:06

49:06

Are you a one person show trying to get ahead? Shannon Peel talks with Solopreneur Inc's Larry Kaul about how to make it as a solopreneur in today's digital landscape. The micro business owner wears all the hats and struggles to keep up with their competitors who have teams to drive their businesses forward. In this episode we talk about what a sol…

1
Lead Gen and Marketing Funnels to Grow Your Business 51:23

1+ y ago51:23

51:23

Do you want to know how to get more out of your marketing funnel? Shannon Peel talked with Dadpreneur, Alex Oliveira to talk about lead gen, funnels, and how to attract the right clients your brand. Alex puts family first and built a successful business helping brands to increase their leads, develop their marketing funnels, and make the sale. If y…

1
Brand Therapy 43:36

1+ y ago43:36

43:36

Is your message creating the impact you want? Today, Shannon talks with Max Gerson from Brand Wolfe about brand therapy. What is Brand therapy? It is about making sure. you brand message is making the impact you want it to make. This is a deep conversation about brand messaging and creating a strategy that works for your brand. It strikes at the co…

1
Making Money as a Creative Person 38:55

1+ y ago38:55

38:55

Are you a creative business person struggling to make a buck? Shannon talks with Daniel Hess from To Tony Productions about the life of a creative business person and what you need to know about making money as a creative. Creative people are highly talented at creating but struggle with the business side. Daniel shares his insights about the pitfa…

1
Maximizing Onsite Conversions and SEO 34:18

1+ y ago34:18

34:18

Are you struggling to get organic traffic for your website? Shannon talked with Brandon Leibowitz about what the important things are when it comes to optimizing your site for Google. They talked about keywords, backlinks, website structure, and design to increase conversions. How you tell your brand story on your website matters when it comes to g…

1
Finding Your Brand's True North 22:42

1+ y ago22:42

22:42

How can you get your brand to stand out? Today, I talked with brand strategy expert Lauren Clemett about how to stand out online and make an impression on your ideal audience. We talked about niching, social media, and leveraging your expertise to build a business. Do what you love and get paid well for it - I need this advice, what about you? This…

1
How a Commercial got over 100 Million Views and made Millions 55:35

1+ y ago55:35

55:35

Ever see a True Earth Commercial on Facebook? I talked with Joseph Wilkins the creator of the video and ad campaign to find out what it took to create a viral video that converted into BIG sales. Want to know? Listen to this episode and then download the ebook to help you create better videos for your brand story. If you are a content creator, a bu…

1
Communicating to Make a Big Impact with YOUR Audience 59:50

1+ y ago59:50

59:50

Want to make a better impact with your audience, co-workers, friends, and family? Being a strong communicator is key to getting the attention of others and ensuring your brand has a clear message. In this episode I talked with Nausheen I. Chen about how she helps people become better communicators and by doing so, achieve their goals. If you are a …

1
Story of Advertising told by an Adman 41:50

1+ y ago41:50

41:50

Advertising has its own story and who better than John Follis, a Madison Avenue Adman to tell the story about his experiences working in the fast paced world of New York City. I talked with John about how he got into advertising, his award winning career helping some big name brands tell their brand stories to the marketplace, and how digital has c…

1
Two Women and a Cannabis Story 36:41

1+ y ago36:41

36:41

When Corrine Swenson and Kim Sam decided to open a retail store, their family and friends were shocked the product was cannabis, mostly because they were not viewed as the type of people who would be associated with that industry. I talked to these best friends who found the courage to leave their secure public sector jobs to open a cannabis retail…

1
A Sense Meets Sizzle Brand Story 34:24

1+ y ago34:24

34:24

I talk with Nicholas Jeffery, CEO of RAYL, about what a brand is and how to build a global company with a remote team of work from homers spread across five continents. He shares his raison d'être and how he plans on changing banking for small and medium sized businesses by using data to bring empathy and understanding to the relationship between a…

1
It's a Secret Brand Story 22:54

2y ago22:54

22:54

Is your brand story a secret? Do you know what you are known for or is it a secret? We all want to know the secret to success and why some people rise while others stumble. In this podcast episode, Shannon Peel, talks about how to ensure your brand story is clearly understood by your audience and no longer a secret. If you are wondering how to make…

1
Connecting to an Audience's Unconscious Mind 32:56

2y ago32:56

32:56

Scroll. Scroll. Swipe. Our unconscious zombie scroll brain is in charge when we are scrolling through a social media feed, unless you are actively searching out content for strategic engagement. Let's face it, most of the world on social media are there to distract them when they don't have anything better to do. So, how can you make sure that your…

1
Solving Problems Creatively 37:53

2y ago37:53

37:53

Are you up against a problem and unsure how to move forward? Shannon Peel talked with Gabriela Pulido from Scalto about problem solving, processes, core values, and how to tell your brand's message. There is a lot of different ideas in this episode about how to find the solutions for your communications efforts. If you want to find a creative solut…

1
How to Tell the Right Story to the Right Audience 27:13

2y ago27:13

27:13

Did you know that there is a difference between personal brand storytelling and business brand storytelling and it is structural? (see below for free workbook link) Shannon Peel went to a comedy show and uses the experience to help you determine if you should be on the personal brand storytelling stage or on the business brand storytelling stage an…

1
Creative Financial Solutions for Businesses 1:01:12

2y ago1:01:12

1:01:12

Are you in need of creative financing? Shannnon Peel talked with Financial Fixer, Michael Yasny who helpss businesses across Canada with their financial challenges. They talked about where to get financing, negotiating with the big box stores like WalMart, how to get that million dollar idea to market, how to protect yourself, and so much more. Mic…

1
How to Tell a Brand Story 28:19

2y ago28:19

28:19

Do you know how to structure a brand story? In this Brand Storytelling podcast episode Shannon Peel shares her insights into how to tell a brand story, what to say, how to structure it, and most importantly how to end it. There is so much noise online that your brand story is getting lost in the crowd and fractured by social media sound bites. Ever…

1
Brand Story: Port and the Centuries old Kopke Name 44:05

2y ago44:05

44:05

Do you love a good port? Shannon Peel talked with Serge Lozach who is telling the brand story of the old world brand, Kopke Port, throughout the new world of the United States. Serge educates Shannon on what port is, how it is made, and the difference between port and fortified wines. Discover what makes Kopke different in the marketplace and why h…

1
A Military Story - Transitioning into Civilian Life 44:55

2y ago44:55

44:55

Finding the transition from the Military into civilian life different than you expected? Shannon Peel talks with Rich LaMonica of Misfit Nation about how he struggled through the transition and in the process found his purpose to help others by hosting the Misfit Nation Podcast. They talk about the job search, what its like working as a civilian, b…

1
Brand Story: Da-Nada Changing the Story of Tequila 36:58

2y ago36:58

36:58

Do you have a tequila story that turns your stomach to remember it? That could all change. Shannon Peel talks with Daniel Neeson and Adam Millman of De-nada Tequila. College roommates became business partners and sought out the best tequila distillery in Mexico to make their authentic brand to create a story around this spirit. Its authentic produc…

1
How to Stand Out in Your Market 46:25

2y ago46:25

46:25

Do you want your brand to impact others and be seen by the right people? Shannon Peel talks with Alastair McDermott about removing the cloak of invisibility to get his clients noticed by the right people in the marketplace. They talk about how they help experts transition to thought leaders and the frustrations of creating content in the noise of t…

1
Brand Story: Saving the Planet One Purchase at a Time 44:14

2y ago44:14

44:14

Want to reduce your carbon footprint without sacrificing lifestyle? Shannon talks to Lizzie Horvitz about her new platform, Choosing Finch, which uses deep data analysis to estimate the carbon footprint of the products we buy. By having the carbon footprint number of our favourite products in comparison to their competitors, we can reduce the amoun…

1
How to Get More Time out of Your Day 46:49

2y ago46:49

46:49

Do you feel that there isn't enough time in your day? Well you are in luck, Shannon Peel talked with Blaine Oelkers about the 30 min hour and how he compresses time to get more done and have more time for family, activities, and himself. You are going to need a pen and paper because we unpacked a lot and he shared many actionable tips and ideas to …

1
Brand Story: Making Everyday Moments Special with Gemma di Luna Wine 36:29

2y ago36:29

36:29

Do you struggle to stand out in a world of too many choices? Shannon Peel talks with Lisa Shuster about how Gemma di Luna stands out in the wine aisle and positions itself as the wine to make every occasion a little bit more exceptional. They talked about packaging, merging real world and digital marketing for a complete story experience, and lesso…

1
100th Episode: Making it to the Top by Being a Servant Leader 56:44

2y ago56:44

56:44

It's the 100th episode of the 100 in 100 challenge with special guest - Anthony Gruppo, former CEO of Marsh Commercial UK and Regional CEO of Marsh & McLennan NE & SW. In today's episode Anthony talks with Shannon Peel about being a servant leader, what it takes to be a good leader, how he made it to the top in his industry, and shares wisdom for c…

1
Brand Story: From Street Fighter to Boardroom Leader 51:15

2y ago51:15

51:15

Curious about how leaders get where they are so you can advance in your career? Today, Shannon Peel talked with Tony Gaines the CEO of Stewart's Enterprise Holdings Inc, which produces Hard Rock Beverages in a can and Stewart's Spiked Beverages, about how he made his way to the role of CEO. They talked about the beverage industry, leadership and th…

1
Tips and Tricks to Email Marketing 39:10

2y ago39:10

39:10

Are you emails landing with your audience or in their spam file? Today, Shannon Peel talks with Yuval Ackerman about email marketing and how to engage your audience by telling a story and keeping your list healthy. Email marketing is a direct channel to your audience without all the distractions of social media. With more marketers switching from s…

1
All You need to Know about Brand SERPS 56:14

2y ago56:14

56:14

What does Google tell people about you when they Google your Brand Name? Today, Shannon Peel talks with Jason Barnard, the Brand SERP guy about what a Brand SERP is, why your brand needs one and what you need to tell Google to ensure it understands who you are and how you solve people's problems. There is more to SEO than you know and if you want t…

1
Mentoring Start Ups to Success 40:50

2y ago40:50

40:50

Are you trying to get a start up off the ground or financed? Shannon Peel talks with Daniel Steele about how he mentors start ups to help them successfully navigate the process. They talked about finding financing, pitching to VCs, the ups and downs of starting out, and what happens to the culture when you start to grow. If you are interested in th…

1
How to Protect Your Brand and other Intellectual Property 41:45

2y ago41:45

41:45

Copyright, trademark, or patent, which do you need? Shannon Peel talks with Devin Miller about how to protect your rand and other intellectual property. They talked about copyrights, trademarks, and patents, what they are and when you need them. If you are curious about the legalities in protecting your IP? This episode is for you. Check out the AP…

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