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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Inside Out: Unlearning it all and Building Leadership from Within
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Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Stratten. President of UnMarketing. Scott Stratten has Co-Authored 6 best-selling business books with his business partner and wife Alison and was formerly a music industry marketer, National Sales Training Manager, and a College Profess…
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How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. This episode is a must-listen for business ow…
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The Silent Power of Entrepreneurial Self-Exploration
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22:54
Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Rob Dubé, a seasoned entrepreneur and co-founder of Image One. A visionary and CEO of The 10 Disciplines for Managing and Maximizing Your Energy, and cofounder and podcast host of Entrepreneurial Leap. He is also the author of donothing, host …
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The Ultimate Recipe for Ranking
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24:33
In this episode of the Duct Tape Marketing Podcast, I interviewed Tim Brown, founder of Hook Agency, a leading SEO and web design firm specializing in home service businesses such as roofing companies, HVAC, and plumbing services. Tim shares his expertise on the ever-evolving world of SEO, shedding light on the crucial components that contribute to…
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Navigating Global Relationships
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19:55
In this episode of the Duct Tape Marketing Podcast, I interviewed Andy Molinsky, a distinguished professor at Brandeis University's International Business School. With a Ph.D. in organizational behavior and a master's in psychology from Harvard University, Andy is renowned for his expertise in cross-cultural communication and global workplace dynam…
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How To Hire a Fractional CMO
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20:17
In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. This episode is a must-listen for business owners, marketing professionals, and consultants seeking a game-changing approach to business growth. Key Takeaways: I explor…
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Remote Work Revolution: Drive Sustainable Growth with Virtual Teams
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20:38
In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Cox. Scott brings a wealth of experience in the ever-evolving world of sales and marketing, with a career spanning over a decade. Scott is best known for founding Social Reach in 2017, which is a marketing agency that caters to small business owners in varying industries. Today…
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How to Achieve Remarkable Sales Results Every Time
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24:12
In this episode of the Duct Tape Marketing Podcast, I interviewed Ian Altman, renowned sales expert and author of "Same Side Selling." Ian grew his prior businesses from zero to over one billion dollars in value. He has since built a reputation for helping others build a culture of growth achieving remarkable results. For 5 years in a row, he has b…
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Navigating Failure in Entrepreneurship
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21:56
In this episode of the Duct Tape Marketing Podcast, I interviewed Amy Edmondson, the Novartis professor of leadership and management at the Harvard Business School. Renowned for her research on psychological safety and author of several acclaimed books, including The Fearless Organization, and the Science of Failing Well - winner of the 2023 Financ…
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Unlocking Your Leadership Potential
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21:28
In this episode of the Duct Tape Marketing Podcast, I interviewed Hortense le Gentil, a world-renowned executive leadership coach, speaker, and author. With over 30 years of experience across various industries, including media consulting and advertising, Hortense guides CEOs and senior executives on their journey from hero leaders to human leaders…
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From Generalist to Specialist: The Blueprint for Vertical Market Domination
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23:13
Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Corey Quinn, former CMO of Scorpion and now a dedicated agency coach, Corey specializes in guiding agency founders to scale with vertical market specialization. At Scorpion, he played a pivotal role in growing the agency’s revenue 8x in 5 year…
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Unlocking the Secrets to Premium Pricing in Professional Services
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15:20
In this episode of the Duct Tape Marketing Podcast, I uncover the intricate world of pricing for professional services. Pricing in the realm of professional services can often feel like a nebulous task, as unlike tangible products, services are intangible and the value they provide can vary greatly from client to client. Join me as we explore the s…
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Navigating the Challenges of Scaling
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23:52
In this episode of the Duct Tape Marketing Podcast, I interviewed Jason, the CEO of ActiveCampaign, a leading platform for intelligent marketing automation. A lifelong entrepreneur, Jason has been named to Crain’s Chicago Business 40 Under 40 list and was named EY’s Entrepreneur of the Year Midwest. He is a member of the Young Presidents’ Organizat…
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Mastering SEO in the Age of AI
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In this episode of the Duct Tape Marketing Podcast, I interviewed Stephan Spencer, an acclaimed SEO expert and founder of net Concepts, an interactive agency specializing in search engine optimization. Stephan is also a bestselling author, serial entrepreneur, and host of two popular podcasts, "Get Yourself Optimized" and "Marketing Speak." With a …
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In this episode of the Duct Tape Marketing Podcast, I interviewed Lisa Mayer, an entrepreneur, philanthropist, and co-founder and CEO of Boss Beauties, a media and entertainment brand with roots in digital collectibles that inspires women and girls to be everything they want to be through impact programs, content, and consumer products. With a miss…
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Crafting Your Leadership Story: Lessons Around the Campfire
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21:24
In this episode of the Duct Tape Marketing Podcast, I interviewed Tony Martignetti, a leadership advisor, coach, bestselling author, podcast host, and speaker. With over 25 years of business and leadership experience, Tony brings a wealth of knowledge to the table. Our conversation dives into the intricacies of crafting a compelling leadership stor…
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The Future of Remote Work
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24:29
In this episode of the Duct Tape Marketing Podcast, I interviewed Rob Levin, a seasoned entrepreneur and co-founder of WorkBetterNow, a company specializing in providing talent from Latin America & The Caribbean for US-based businesses. Prior to that he started and built a media company serving small businesses in the NY area. Rob has served as a C…
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How To Produce Better Content With Collaborative AI
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24:16
In this episode of the Duct Tape Marketing Podcast, I interviewed Kate Bradley Chernis, former rock and roll DJ turned founder and CEO of a revolutionary content AI tool, Lately AI. With over two decades of experience in media and marketing, Kate brings a unique perspective to the table and shares her insights on the evolution of content marketing …
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Understanding Research Engine Optimization and Its Impact on SEO with Shama Hyder
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22:00
In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edit…
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Crushing the Founder's Curse: Unlocking Business Value Beyond Yourself
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24:23
In this episode of the Duct Tape Marketing Podcast, I interviewed Ryan Deiss, a serial entrepreneur, author, and the founder of digitalmarketer.com. Our discussion begins with his latest book, "Get Scalable: The Operating System Your Business Needs to Run and Scale Without You." and pivots to invaluable insights on breaking free from the Founder's …
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Mastering Email Deliverability: The Crucial Changes You Must Make in 2024
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In this episode of the Duct Tape Marketing Podcast, I interviewed JT Beckham, a senior manager of deliverability at ActiveCampaign, leading the Deliverability team and collaborating with other teams across the organization. Prior to his current role, J.T. worked at Acoustic as a Global Manager, focusing on deliverability services and overseeing com…
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Strategic Fitness: Elevate Your Acumen, Allocation, and Action
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23:15
In this episode of the Duct Tape Marketing Podcast, I interviewed Rich Howarth, a renowned business strategist, and CEO, known for his groundbreaking work in strategic thinking and leadership. Rich Horwath is founder and CEO of the Strategic Thinking Institute He is the New York Times and Wall Street Journal bestselling author of eight books on str…
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Future-Proofing Your Consulting Career
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In this episode of the Duct Tape Marketing Podcast, I interviewed David A. Fields, a seasoned consultant and Co-founder of Ascendant Consulting. We explored the transformative impact of Artificial Intelligence on consulting, dived into the crucial role of building trust with the Trust Triangle, and uncovered the innovative Colorado Pricing strategy…
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How To Build A Successful Online Community
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23:40
In this episode of the Duct Tape Marketing Podcast, I interviewed Andrew Guttormsen, the Co-Founder and CMO of Circle, the all-in-one community platform for professional creators and world-class brands. Formally the VP of Growth at Teachable, Andrew has a deep background in courses, online marketing, memberships and building growth marketing teams.…
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Unlocking Your Life's Creative Brief
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23:08
In this episode of the Duct Tape Marketing Podcast, I interviewed Bonnie Wan, the Head of Brand Strategy at the renowned ad agency Goodby and Silverstein. With decades of experience in brand strategy, Bonnie introduces us to her transformative practice discussed in her latest book, Life Brief Method: How to Recenter Goals and Values in Your Life fo…
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Mastering Intrigue: How to shoot video that doesn't suck
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23:20
In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Stockman, a seasoned producer, writer, and director with over 200 commercials under his belt. His expertise spans various mediums, including web series, films, music videos, and TV shows. The discussion revolves around his book, How to Shoot Video That Doesn't Suck, where he sh…
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The Zero Dollar Consultancy
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24:03
In this episode of the Duct Tape Marketing Podcast, I interviewed Phil Gerbyshak, a small business expert, author, and keynote speaker with over two decades of experience in sales and marketing. Phil shares valuable insights from his latest book; The Zero-Dollar Consultancy: How to Start Your Consulting Business with Little or No Money. Embark on a…
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Unlocking the Profitable Power of Trust
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In this episode of the Duct Tape Marketing Podcast, I'm going to talk about the profound impact of Trust in your business. This isn't just about a buzzword, I touch on the intricacies of building and maintaining trust with your clients and how it can significantly influence the success of your marketing efforts. Key Takeaways: Trust is not just a f…
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Unveiling Business Clarity
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21:09
In this episode of the Duct Tape Marketing Podcast, I interviewed Jim Vaselopulos, a seasoned business advisor and the founder of Rafti Advisors, LLC. With a wealth of experience in guiding companies through various stages of growth, Jim shares profound insights from his latest book, "Clarity: Business Wisdom to Work Less and Achieve More." Embark …
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Camp Recruiting: The All-In Approach To Unleashing Team Potential
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In this episode of the Duct Tape Marketing Podcast, I interviewed Mike Michalowicz, renowned author, speaker, and advocate for building unstoppable teams. With his extensive experience in the business world, Mike shares profound insights from his latest book, "All In: How Great Leaders Build Unstoppable Teams." Embark on a journey of leadership tra…
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The Rise of Fractional CMOs and the Game-Changing Approach to Business Growth
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In this episode of the Duct Tape Marketing Podcast, I go solo and explore into the world of Fractional Chief Marketing Officers or as I like to call it fCMOs. This episode is a must-listen for business owners, marketing professionals, and consultants seeking a new, different and more nimble approach to their business growth. Key Takeaways: Explore …
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From Subscribers to Revenue: A Tactical Guide To Mastering Newsletters
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In this episode of the Duct Tape Marketing Podcast, I interviewed Russell Henneberry, a renowned digital marketing consultant, speaker, and the founder of The Clikk newsletter. Our deep dive into the world of email newsletters unveils tactical strategies for transforming subscribers into revenue-generating assets. Russell shares invaluable insights…
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Walking Billboards and QR Codes
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21:17
In this episode of the Duct Tape Marketing Podcast, I interviewed Amanda Holmes, CEO of Chet Holmes International, and a maestro in the realm of sales strategy. We dived into the fascinating world of unconventional marketing tactics and the transformative power of the Dream 100 strategy. In this eye-opening discussion, Amanda Holmes, a trailblazer …
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In this episode of the Duct Tape Marketing Podcast, I interviewed Kenneth Wenger, an author, research scholar at Toronto Metropolitan University, and CTO of Squint AI Inc. We uncovered the intriguing world of artificial intelligence, exploring the complexities and ethical considerations associated with this rapidly evolving mainstream technology. K…
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Unlocking Your Unfair Advantage
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In this episode of the Duct Tape Marketing Podcast, I interviewed Ash Ali and Hasan Kubba, award-winning authors, entrepreneurs, and advocates for unlocking your unfair advantage. With their extensive experience in the startup world, Ash and Hasan share profound insights from their book, "The Unfair Advantage: How You Already Have What It Takes to …
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Decoding the Top 5 Marketing Trends of 2024
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In this episode of the Duct Tape Marketing Podcast, I'm going to talk about the top 5 marketing trends for 2024. We're cutting through the noise to focus on practical strategies that are actually making a difference. This isn't about chasing the next shiny object; it's about understanding the shifts that matter to small and mid-sized businesses. We…
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The Negativity Fast: How a Simple Practice Can Transform Your Life
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20:50
In this episode of the Duct Tape Marketing Podcast, I interviewed Anthony Iannarino, a renowned expert in B2B sales, bestselling author, and advocate for positivity. With decades of experience generating millions in revenue, Anthony shared insights from his latest book, "The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, an…
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In this episode of the Duct Tape Marketing Podcast, I unravel the intricacies of service marketing and dive into a groundbreaking approach that transforms expertise into scalable products. The discussion revolves around the revolutionary concept of productizing services and its profound impact on agency growth. Key Takeaways: Discover the game-chan…
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Mastering Marketing Strategy: Simplify Your Success with These 5 Key Questions
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In this episode of the Duct Tape Marketing Podcast, I dive into the complexities of marketing strategy. I break down marketing strategy into five essential questions that you need to be able to answer if you want to be effective in your marketing efforts. This approach helps you focus on what's important, saving time and improving effectiveness. Ke…
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From Stress to Success: The Groundbreaking Strategies for Optimal Health and Performance
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22:59
In this episode of the Duct Tape Marketing Podcast, I interviewed Jennifer Watson, a healer, high-performance coach, and breakthrough speaker. As the founder of Jennifer Watson Leadership, she is on a mission to help leaders heal and accelerate their deeper purpose of impact through vital wellness, leadership genius, and potent speaking. Embark on …
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Unlock Your Creative Compass: Merging Mysticism, Marketing, and Making
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25:33
In this episode of the Duct Tape Marketing Podcast, I interviewed Will Cady, Reddit's Global Brand Ambassador and founding Head of Karma Lab - a team of best-in-class creative and strategic minds, backed by media, marketing and ad industry experience that make them uniquely positioned to guide and collaborate with brands as they find their home on …
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Generating Leads in Professional Services: Proven Tactics You Can't Ignore
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20:02
In this episode of the Duct Tape Marketing Podcast, I'm steering the ship solo, diving into the intricate world of marketing for professional services. Whether you're a consultant, agency, fractional CMO, or part of the legal and accounting landscape, this episode is tailored just for you. Join me as I unravel the unique challenges of marketing in …
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Building a people-centric culture: from employees to contributors
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In this episode of the Duct Tape Marketing Podcast, I interviewed Kai Anderson, a seasoned strategist and the leader of workforce transformation at Mercer. Kai has spent years guiding organizations throughout Europe. His book Digital Human (2017) championed the concept of prioritizing humans in the digital transformation. Amid the pandemic’s upheav…
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Mastering Growth Momentum: Unveiling Your Agency's True North
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24:51
In this episode of the Duct Tape Marketing Podcast, I interviewed Frank Cowell, the Chief Revenue Boss at Revenue Ranch. Frank Cowell is a speaker, best-selling author, and entrepreneur in the San Diego, California area. With over 20 years of sales, marketing, and leadership experience, Frank serves as Chief Revenue Boss at his latest venture, Reve…
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Fractional CMO: Reinventing Marketing Strategies
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12:39
In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies. Key Takeaway: Strategy is one of the most essential elements to running a successful business today. Whether you are a business owner or a consultant,…
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Unlocking Exponential Growth: The Blueprint to Scale Your Business
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20:48
In this episode of the Duct Tape Marketing Podcast, I interviewed Tony DiSilvestro. Tony is a seasoned entrepreneur, business consultant, and author of the Business Scaling Blueprint. With a passion for helping businesses achieve exponential growth, Tony shared valuable insights into the challenges and misconceptions surrounding business scaling. K…
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Crafting Unforgettable Experiences: The 3 M's of Event Success
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In this episode of the Duct Tape Marketing Podcast, I interviewed Phil Mershon. Phil Mershon is the director of experience for Social Media Examiner and author of Unforgettable: The Art and Science of Creating Memorable Experiences. He's been designing the Social Media Marketing World experience for over a decade. Drawing from over 25 years in crea…
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The 7 Deadly Marketing Mistakes
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In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about 7 marketing mistakes that business owners usually make and I give you some tips on how to avoid them. Key Takeaway: Businesses often make seven deadly marketing mistakes: lacking a clear vision, trying to please everyone, being just like their compet…
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Mastering Workshops: The Two-Hour Blueprint for Maximum Impact
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21:53
In this episode of the Duct Tape Marketing Podcast, I interviewed Leanne Hughes, a renowned consultant, speaker, and facilitator who specializes in maximizing team potential through influential and contagious work experiences. Leanne shared insights from her expertise, focusing on her book, the "Two-Hour Workshop Blueprint." Discover how business-o…
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Why Radical Humility is Key to Success
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23:09
In this episode of the Duct Tape Marketing Podcast, I interviewed Jeffrey Hayzlett, a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business podcast host of All Business with Jeffrey Hayzlett on C-Suite Radio. He is a global business celebrity, speaker, best-selling author, and Chairman and…
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