Join Noibu co-founder Kailin and our acclaimed guests as we unravel the secrets behind supercharging your ecommerce operations and reveal the best strategies to develop your site’s success. The Ecommerce Toolbox: Expert Perspectives is the ideal podcast for ecommerce experts, and your guide to uplevelling your work. Every week, we dive headfirst into the realm of optimizing and perfecting e-commerce websites, engaging in extensive and expert conversations with our guests. Get ready to explor ...
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eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips
Steve Hutt | Shopify Expert | eCommerce Expert
I'm Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds o ...
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How Tractor Supply is Driving Ecommerce Growth with Rick Lockton, VP of Ecommerce at Tractor Supply
18:36
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18:36Welcome to the 76th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Rick Lockton, VP of Ecommerce at Tractor Supply, for an in-depth discussion on how the company is innovating in digital retail while maintaining its strong physical store presence. Rick shares insights into his career journey from Walm…
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Scaling Beyond Ads: How Everflow's Partner Marketing Platform Boosts Affiliate Revenue for Shopify Merchants
34:43
34:43
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34:43Struggling to Find Marketing Channels That Deliver? Drowning in Rising Ad Costs? There's a Better Way. You're not alone. Many e-commerce brands are feeling the squeeze of rising ad costs and cutthroat competition. Finding profitable ways to reach new customers is getting tougher. Today, we're talking with Michael Cole, the Senior Vice President of …
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Why Human Connection Beats AI with Jared Kugel, Founder of Tire Agent
19:47
19:47
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19:47Welcome to the 75th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jared Kugel, founder and CEO of Tire Agent, for an in-depth discussion on how he’s transforming the tire industry through ecommerce, his journey from growing up in a family-run tire business to founding Tire Agent, a direct-to-consumer…
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The Best Way To Run Facebook And Google Ads In 2025
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44:21Are your Facebook and Google ad costs skyrocketing? Feeling like you’re throwing money into a black box with minimal returns? You’re not alone. Today, we’re diving into the trenches of paid advertising with Sam Piliero, the Founder and CEO of The Moonlighters a specialized media buying agency laser-focused on helping Shopify brands conquer Facebook…
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Gamify Your Emails: How Stripo’s Interactive Marketing Boosts Conversions By 220%
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30:35Are your email marketing efforts falling flat? Struggling to create engaging campaigns that actually convert? What if there was a way to make your emails stand out—without spending hours coding or designing? In this episode of eCommerce Fastlane, we welcome Dmytro Kudrenko, the founder and CEO of Stripo, an innovative email design platform helping …
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How to Scale Ecommerce in a Crowded & Ever-Changing Market with Jacky Lambert
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18:29Welcome to the 74th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jacky Lambert, Director of Ecommerce at YourSurprise, for an in-depth discussion on ecommerce growth strategies, evolving market landscapes, and the role of AI in scaling businesses. Jacky discusses actionable insights on adapting to n…
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PR Secrets: How To Land Major Media Coverage Without An Agency
29:39
29:39
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29:39Are you a Shopify store owner struggling to get noticed in a crowded marketplace? Tired of throwing money at ads with unpredictable results? Have you ever wondered how to get featured in top-tier publications like The New York Times or Vogue without breaking the bank on a costly PR agency? In this episode of eCommerce Fastlane, we welcome Gloria Ch…
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Marketing Agency Selection: A Data-Driven Approach For eCommerce Brands
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29:09Are you a Shopify store owner struggling to find the right marketing agency? Have you been burned by agencies that overpromise and underdeliver? Are you lost in a sea of marketing options, unsure where to turn for expert guidance? In this episode of eCommerce Fastlane, we welcome Behdad Jamshidi (aka “Bee”), founder of CJAM Marketing, to shed light…
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AI & Mobile-First Design Are Disrupting Retail – Here’s Why, with Sienne Veit
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21:20Welcome to the 73rd episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Sienne Veit, Founder & Chief Product Officer of Invisible Stuff, for an in-depth discussion on her expertise on mobile-first design, AI's transformative role in retail, and the future of product management. Sienne Veit discusses action…
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Ecommerce Expert Anna Westerholm: Tech Strategy in Personalized Commerce
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15:51
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15:51Welcome to the 72nd episode of Ecommerce Toolbox: Expert Perspectives eTail series! This time, host Kailin Noivo sits down with Anna Westerholm, Chief Experience Officer at Artifact Uprising, for an in-depth discussion on the evolving landscape of ecommerce, her decade-long journey at Artifact Uprising, how they’ve scaled personalized product exper…
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Klaviyo’s Game-Changing B2C CRM: Transforming Customer Relationships With Jake Cohen
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37:17Are you tired of juggling disconnected tools and struggling to gain a complete view of your B2C customers? Do you want to power a new era of growth with smarter customer relationships? In this episode of eCommerce Fastlane, we welcome back Jake Cohen, VP at Klaviyo, to unveil their latest innovation: Klaviyo B2C CRM, the only customer relationship …
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Ecommerce Expert Ron Ijack: Technology, Retail Evolution, and Navigating the SaaS Landscape
21:43
21:43
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21:43Welcome to the 71st episode of Ecommerce Toolbox: Expert Perspectives eTail Series! This time, host Kailin Noivo sits down with Ron Ijack, CTO at Knix, for an in-depth discussion on the evolving role of technology in retail, his experiences leading tech at major brands like Canada Goose, Roots, and Knix, the shift from custom-built systems to SaaS …
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Ecommerce Expert Lena Moriarty: Navigating AI and Personalization at eTail
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14:46Welcome to the 70th episode of Ecommerce Toolbox: Expert Perspectives eTail Series! Host Kailin Noivo sits down with Lena Moriarty, Head of Marketing at eTail, to explore how retailers are transforming theory into practice in 2025. From AI implementation to personalized customer experiences, discover how leading brands are moving beyond buzzwords t…
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Stop Losing Anonymous Traffic: AI Retargeting For Shopify Stores
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43:29
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43:29Are anonymous website visitors slipping through your fingers, taking potential revenue with them? Most Shopify stores convert only a small fraction of their traffic, leaving a significant amount of opportunity untapped. In this episode of eCommerce Fastlane, we speak with Francesco Gatti, Co-founder and CEO of OpenSend, about a platform that helps …
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AI-Powered Customer Service: How Gladly Helps Brands Like Rothy's Deliver Empathy At Scale
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36:20Welcome to eCommerce Fastlane. Today, my guest is Austin Reece, Head of Product Marketing and Revenue Enablement at Gladly. In this episode, we dive deep into how AI-powered customer service is transforming the way brands engage with their customers—before, during, and after a sale. Brands like Nordstrom, Warby Parker, Crate & Barrel, and Rothy’s a…
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Ecommerce Expert David Cost: Driving Business Success Through Omnichannel Innovation
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15:44
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15:44Welcome to the 69th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with David Cost, Chief Digital Officer at Rainbow Shops, for an in-depth discussion on how omnichannel strategies drive business growth. From leveraging ship-to-store programs to optimizing mobile app engagement, David discusses actionable …
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Helping Brands Drive Profitable Growth With AI Segmentation
27:48
27:48
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27:48Welcome to eCommerce Fastlane. Today, my guest is Aaron Schwartz, Co-Founder and CEO of Orita. In this episode, we dive into the evolving world of email deliverability and how AI-powered machine learning is transforming how brands connect with their customers. Aaron has been a key player in eCommerce for years, co-founding and leading brands like P…
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Navigating Digital Transformation for Business Growth with Alexandria Sims, VP of Transformation at Sleep Country
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21:18
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21:18Welcome to the 68th episode of Ecommerce Toolbox: Expert Perspectives - this time, host Kailin Noivo sits down with Alexandria Sims, Vice President of Transformation at Sleep Country, for an in-depth discussion on how digital transformation drives business growth. From aligning technology investments with strategic goals to maintaining stability am…
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Outpriced? Not on Amazon: How AI Dynamic Pricing Gives You the Edge
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36:30Welcome to eCommerce Fastlane. Today my guest is Chad Rubin, Founder and CEO of Profasee. In this episode, we dive deep into the evolving world of Amazon pricing strategy and the powerful role of AI-driven dynamic pricing. Chad has spent nearly 20 years in eCommerce, building and selling multiple businesses, including Skubana and Prosper Show. Now,…
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Ecommerce Expert Breanna Fowler: Driving Change with Data Strategies and AI Personalization
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22:14
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22:14Welcome to the 67th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Breanna Fowler, Head of Global Online Experience at Dell, for an in-depth discussion on her fascinating career journey and the challenges of unifying Ecommerce across 32 countries. Breanna discusses actionable insights on using data t…
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Insights From the CEO of Society Brands, A Leading Tech-Enabled Consumer Products Company
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27:44Welcome to eCommerce Fastlane. Today my guest is Michael Sirpilla is the CEO and Co-Founder of Society Brands. In this episode, Michael dives into the unique strategies Society Brands employs to help eCommerce businesses scale and thrive. Over the last few years, Society Brands has acquired 12 companies and achieved over $100M in annual revenue, wi…
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Ecommerce Expert Andrew Burton: Flexibility, Innovation, and the Future of Composable Commerce
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24:12
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24:12\Welcome to the 66th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Andrew Burton, the new CEO of commercetools, for an in-depth discussion about his transition into leadership, his career so far, the evolution of composable commerce, and the future of the Ecommerce landscape. Andrew shares insights …
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Delivering Better Customer Experiences Through Integrated Supply Chain
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45:43
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45:43Welcome to eCommerce Fastlane. Today my guest is Sean Henry, Co-Founder and CEO of Stord. In this episode, Sean shares how Stord is transforming the logistics and fulfillment landscape for Shopify-powered brands. He dives into the challenges brands face in managing post-purchase experiences and how Stord’s innovative platform eliminates the ineffic…
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Ecommerce Expert Jenna Flateman Posner: AI in Retail – Balancing Automation & Human Connection
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28:01
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28:01Welcome to the 65th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Jenna Flateman Posner, Founder of Chief Digital Agency, for an in-depth discussion on how AI is reshaping retail. Jenna shares her journey from retail tech to leading digital transformations for major brands. Jenna discusses actionabl…
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Breaking Free From The Black Box: Transparent Ad Automation For Ecommerce
42:33
42:33
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42:33Welcome to eCommerce Fastlane. Today my guests are Mitsunaga Kikuchi, Founder and CEO of Shirofune, and Rocco Baldassarre, VP of Account Strategy. In this episode, Mitsunaga and Rocco discuss how Shirofune blends human intelligence and automation to optimize digital advertising like never before. We dive into topics like: Simplifying Campaign Manag…
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Ecommerce Expert Alexis Katsafanas: Embracing a Customer-First Mindset in Luxury Ecommerce
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23:43Welcome to the 64th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Alexis Katsafanas, Head of the Unilever Prestige portfolio, to discuss the evolving landscape of ecommerce in the beauty and luxury sectors, the importance of a customer-first mindset, and the balance between brand identity and market…
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Scaling Video Content At Speed: Inside Airpost.ai’s AI-Powered Platform
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24:44Welcome to eCommerce Fastlane. Today my guest is John Gargiulo the Co-Founder and CEO of AirPost. In this episode, we explore Airpost’s revolutionary approach to video content creation for Shopify brands. Our conversation delves into: AI-powered video content generation at scale Streamlined social media ad production Professional studio integration…
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Greatest Hits - Balancing Hyper-Personalization and Customer Trust with Christopher Cowger
22:56
22:56
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22:56In this episode of The E-commerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Christopher Cowger, Senior Vice President of Global E-commerce and Online Experience at Dell. Together, they explore what makes a strong, well-rounded e-commerce team, how generative AI is taking e-commerce into a new paradigm, and how to balance personal…
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Unboxing Success: How Custom Packaging Drives Customer Loyalty
27:17
27:17
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27:17Welcome to eCommerce Fastlane. Today my guest is Philip Akhzar, the visionary founder and CEO of Arka. In this episode, Philip Akhzar, founder of Arka, reveals how his company is revolutionizing ecommerce packaging through AI-powered optimization and sustainable solutions. From transforming post-purchase experiences to implementing cutting-edge war…
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Ecommerce Expert James Semple: How to Transition to Headless Architecture the Right Way
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23:28
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23:28James Semple is the Director of Product Management at Salesforce, and recently he joined Kailin Noivo to record an episode of Ecommerce Toolbox: Expert Perspectives. Composable commerce is very close to James’s heart and more than a professional in the field, he is a true evangelist. We, all of us, engage with commerce every day mostly, so being ab…
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Simplifying Multi-Channel Commerce: How Pipe17 is Revolutionizing Order Operations
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46:17Welcome to eCommerce Fastlane. Today, my guest is Mo Afshar, the Founder and CEO of Pipe17. In this episode, we uncover Pipe17’s innovative approach to solving operational complexities for scaling Shopify brands. Our conversation explores: Evolution from basic Shopify operations to unified commerce Strategic implementation of ERP and multi-channel …
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AI-Powered SMS Marketing: How Postscript Is Revolutionizing Customer Engagement
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45:14
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45:14Welcome to eCommerce Fastlane. Today, my guest is Mike Manheimer, the Chief Customer Officer of Postscript. In this episode, Mike reveals PostScript’s innovative approach to SMS marketing, highlighting their AI Infinity Testing technology and strategic solutions for Shopify merchants. In our conversation we explore: Evolution from basic SMS blasts …
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Ecommerce Expert Gabriel Yanko: Lessons from Building ASICS Canada's Ecommerce from the Ground Up
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15:01Welcome to the 61st episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Gabriel Yanko, Senior Manager Ecommerce at ASICS Canada Corporation, for an in-depth discussion on how he has transformed ASICS’ direct-to-consumer (DTC) ecommerce presence in Canada. Gabriel shares his journey of building ASICS’ ecom…
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Ecommerce Expert Leo Griffin: How Fast Sites Drive Massive ROI
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20:11
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20:11Leo Griffin is the former VP and Global Head of Consumer Technology at Hanesbrands and Kailin Noivo’s guest on the new episode of Ecommerce Toolbox: Expert Perspectives. Speed and innovation have the spotlight shone on them in this intriguing episode. Leo and Kailin’s conversation centers around agile methodologies, global value stream teams, and t…
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E-commerce Innovation: How Sticker Mule Disrupted Custom Printing
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31:39Welcome to eCommerce Fastlane. Today, my guest is Anthony Constantino, the Founder and CEO of Sticker Mule. In this episode, Anthony shares his journey of transforming a simple idea into one of the world's most popular custom printing companies. In our conversation, we explore: Building an internet manufacturing company from scratch Leveraging tech…
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Ecommerce Expert Thomas Mulreid: Demystifying Composable Commerce
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23:57
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23:57Thomas Mulreid is the VP of Sales at Orium and he was Kailin Noivo’s latest guest on Ecommerce Toolbox: Expert Perspectives. Thomas shared his journey from finance through the tech world, and eventually landed at Orium, just at the very moment that the pandemic started to reshape how we work. Now, he’s an expert in the changes that are reshaping th…
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Scaling, Selling, And Supporting Other Founders: How Two DTC Entrepreneurs Are Reshaping Entrepreneurial Networks
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37:27Welcome to eCommerce Fastlane. Today, my guests are Aaron Spivak, former Co-Founder of Hush Blankets, and Chris Meade, Co-Founder of Crossnet. In this episode, these successful entrepreneurs share their journeys and insights on: Building Category-Defining Brands Scaling Through Retail Partnerships Creating Authentic Founder Communities Aaron and Ch…
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Simplifying Complex Sales: How Big Sur AI's Sales Agent Makes Product Discovery Effortless
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46:04Welcome to eCommerce Fastlane. Today, my guests are Vinod Kumar Ramachandran and Arnaud Weber, Co-Founders of Big Sur AI. In this episode, Vinod and Arnaud share their innovative approach to solving one of ecommerce's biggest challenges - converting more site visitors into customers while reducing dependency on paid advertising. The Challenge of th…
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Ecommerce Expert Rohit Nathany: Innovating Tech Evolutions from Within
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23:19In this episode of Ecommerce Toolbox: Expert Perspectives, Kailin Noivo interviews Rohit Nathany, Chief Product and Technical Officer at Mejuri, a leading luxury jewelry retailer. Rohit shares insights from his diverse background, including experiences at HelloFresh, Amazon, and a manufacturing startup he founded. At Mejuri, Rohit oversees engineer…
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Revolutionizing Social Commerce: How LoudCrowd Is Transforming Influencer Partnerships
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39:17Welcome to eCommerce Fastlane. Today, my guest is Gary Garofalo, the CEO & Founder of LoudCrowd. In this episode, Gary shares his innovative approach to creator commerce and how brands can leverage personalized storefronts to drive revenue through authentic influencer partnerships. We explore the three key challenges that brands face with tradition…
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Beyond The Platform: Dylan Lam’s Strategies For Leveraging External Momentum On Amazon
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38:49
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38:49Welcome to eCommerce Fastlane. Today, my guest is Dylan Lam, the Founder of Omirank. In this episode, Dylan shares his expertise on the “art of unconventional launch” and reveals his unique approach to Amazon selling that turns traditional ecommerce wisdom on its head. The Challenge with Traditional Amazon Selling Dylan addresses the common pitfall…
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Ecommerce Expert Meenakshi Lala: From Fashion to Flowers
20:36
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20:36Kailin Noivo’s guest this time on Ecommerce Toolbox: Expert Perspectives is Meenakshi Lala, CEO of UrbanStems. Drawing on her two decades in fashion retail, Meenakshi explores her pivot to the floral industry, explaining how her experience helped her drive the customer-focused ecommerce process that UrbanStems wanted to employ. The pair delve into …
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Safeguarding Your Brand: Strategies To Combat Online Counterfeiting
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50:13Welcome to eCommerce Fastlane. Today, my guest is Stanley Ference is the Founding Principal Attorney at Ference and Associates. In this episode, Stanley shares his expertise on protecting your brand from counterfeiters and intellectual property theft, addressing three critical areas: Patents and Trademarks Online Marketplace Protection Social Media…
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Navigating The Future Of UGC And Influencer Marketing
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57:33Welcome to eCommerce Fastlane. Today, my guest is Danil Saliukov the Co-Founder and CEO Of Insense. In this episode, Danil shares his expertise on navigating the evolving landscape of digital advertising and creator commerce, particularly focusing on: Privacy Changes Creator Economy TikTok Shop Danil shares strategies for adapting to iOS privacy up…
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Ecommerce Expert Chris Meystrik: Replatforming and Innovation
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21:42
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21:42In this episode, Kailin Noivo sits down with Chris Meystrik, Chief Technology Officer at JTV, a leading retailer in the jewelry space. They discuss: Chris's unique career journey from particle accelerators to ecommerce leadership at JTV The integration of JTV’s 24/7 live TV broadcast with its ecommerce platform to enhance real-time sales How levera…
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Authentic Connections: How Nift Is Changing The DTC Landscape
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29:56Welcome to eCommerce Fastlane. Today, my guest is Elery Pfeffer, the CEO and Founder of Nift. In this episode, Elery shares innovative strategies for customer acquisition and retention through strategic gifting, addressing the challenges of rising customer acquisition costs and platform dependence. Key Discussion Points: Breaking free from traditio…
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From Concept To Customer: Printful's Blueprint For POD Excellence
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53:41
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53:41Welcome to eCommerce Fastlane. Today, my guest is Valts Feldbergs, Senior Partnerships Lead at Printful. In this episode, Valt shares insights on building a successful print-on-demand business and how Printful has become a global leader in the industry. The company serves over 400,000 active customers and fulfills more than 1 million products month…
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E-commerce Expert Dileep Marway: People-First Strategies and Navigating Digital Change Through Culture
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24:20In this episode, Kailin Noivo sits down with Dileep Marway, VP of Engineering and Technology at AND Digital, who shares his remarkable journey from pharmacy to technology leadership. They discuss: Dileep's unique career path and the importance of a scientific mindset in technology The critical role of cultural transformation in adapting to fast-pac…
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Mastering Global Address Verification: Loqate's AI Technology Is Transforming eCommerce Delivery
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43:23Welcome to eCommerce Fastlane. Today, my guest is Alex Bryan, the Customer Success Manager at Loqate. In this episode, Alex shares his expertise on tackling three critical challenges in ecommerce: Accurate Address Verification International Market Expansion Customer Experience Enhancement Alex reveals strategies for improving delivery accuracy, red…
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Shopify Finance Unveiled: Transforming Money Management For Online Merchants
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39:20Welcome to eCommerce Fastlane. Today, our guest is Vikram Anreddy serves as the Head of Product for Financial Services at Shopify. In this episode, Vikram shares insights on how Shopify is transforming ecommerce financial management through its comprehensive suite of tools including Shopify Balance, Shopify Capital, Shopify Credit, Shopify Bill Pay…
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