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From the creator of How I Built This, host Guy Raz invites you to listen in as he talks to leadership experts and the visionary leaders of some of the world's biggest brands. Along the way, you'll hear accounts of crisis, failure, turnaround, and triumph, as the leaders reveal their secrets on their way to the top. These are stories that didn't make it into their company bios, and valuable lessons for anyone trying to make it in business.
 
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When Donnel Baird was a child, his parents would regularly use the oven to heat their Brooklyn apartment ⁠— a dangerous and energy-inefficient practice that’s unfortunately not unique to New York City. As an adult traveling the country with the Obama for America campaign, Donnel saw countless homes and apartments wasting power and jeopardizing resi…
 
Yahoo had been churning through executives when Marissa Mayer became its 7th CEO in just over 5 years. She left a track record of success at Google to take on a floundering company faced with obsolescence. How she infused value into Yahoo on the eve of its acquisition and why failure should be embraced, not feared.…
 
While she was a student at business school, Shazi Visram ran into an old friend—a new mother of twins. The friend confided she felt like a bad mom because she had no time to make her kids healthy meals. That gave Shazi her initial idea: why not make organic pureed baby food, and sell it frozen instead of jarred? People told her she was crazy to tak…
 
According to the 2022 report from the Intergovernmental Panel on Climate Change (IPCC), the world needs to cut carbon emissions drastically to avoid the worst effects of global warming. But that’s not all. In addition to reducing emissions, we also need to remove 6 to 10 billion tons of carbon dioxide from the atmosphere each year by 2050. This wee…
 
In 2016, Maria Ross realized that she was trying to teach her son that empathy was a way to success, when the world around them seemed to be sending the exact opposite message. So she took her years of experience as a management and brand consultant to make the case for empathy not as a moral imperative, but as a business strategy. She turned her r…
 
Jimmy Fallon may talk like a comedian, but he thinks like a restless entrepreneur. In addition to his day job as host of The Tonight Show, he runs a TV production company, writes best-selling children’s books, and creates products you never knew you needed, like all-day pajamas and “hands high” jerseys that show the name of your favorite team in th…
 
YouTubers Kelsey MacDermaid and Becky Wright – better known as The Sorry Girls – have always had an affinity for production. When they met as film students back in 2010, little did they know that the DIY videos they were creating for fun would eventually lead to full-fledged careers co-founding and leading their own media company. But building to w…
 
Customers crave simplicity, Dan Hesse figured out early in his career, as he streamlined phone bills at Sprint. He saved 2 billion dollars, just by taking better care of customers in a few key ways. Plus, just how hard Sprint had to work to get the iPhone on its network, and the movie he hoped would change the company culture.…
 
After PayPal sold to eBay in 2002, Max Levchin could have relaxed on a beach for the rest of his life. But that’s not the kind of person he is. He isn’t happy unless he’s coming up with new ideas and building companies – so much so that he actually fell into a dark place after leaving PayPal. He didn’t fully find himself until years later, when he …
 
Serial entrepreneur Mark Cuban was one of the very first guests on How I Built This, way back in 2016. Mark has been founding and investing in startups for decades, but he’s never put his name on a company until now. This week on How I Built This Lab, Mark joins Guy to talk about what he’s been up to since he was last on the show. They discuss his …
 
What does it take for a person to change? BJ Fogg, founder of Stanford's Behavior Design Lab, says the key to behavior change isn't what we've always been taught. In Tiny Habits: The Small Changes that Change Everything Fogg draws upon true experiments - from his lab and his life - to outline a system anyone can use to create good habits or unravel…
 
During its formative years in the late 1990's, Paypal attracted an extraordinary group of young entrepreneurs, who then went on to build some of the best known companies in tech. They became known as The PayPal Mafia—and Max Levchin was one of the leaders. A computer genius from Soviet Ukraine, Max joined Peter Thiel, Elon Musk, Reid Hoffman and ot…
 
Drive. Docs. Chrome. Maps. Gmail. Android. What do these products have in common? Of course, they’re all Google, but what you may not know is that they all came to fruition under the management of the same person: Sundar Pichai. This track record in product development ultimately landed Sundar the CEO role at one of the biggest, most innovative com…
 
General David Petraeus took on a uniquely complex leadership challenge in Iraq in the aftermath of the U.S.-led war there. He oversaw the training of a new and entirely Iraqi army. He says that the key to leadership is first getting the big ideas right, then constantly refining them, and communicating them across the whole organization.…
 
While working at his local record store at age 20, Ryan Schreiber dreamt that his scrappy music review webpage might one day grow into an influential music publication. Working out of his parents’ house, he wrote about indie music because he loved it, and recruited like-minded friends to do the same. In 2000, a rhapsodic review of Radiohead’s “Kid …
 
When Aryé Elfenbein and Justin Kolbeck met in 2011, they had no intention of starting a business. Aryé was a cardiologist, and Justin was a diplomat who had lived in countries all over the world. But their chance meeting at a dinner party led to a deep friendship focused on working together to change the world. Through regular Saturday morning brai…
 
How a New Orleans native turned around a cruise company sinking from a public relations disaster... to one of the most valuable brands in its industry. When Arnold Donald took over Carnival Corporation and the nine cruise lines it operates, one of the biggest things he did was build a new leadership team. Seven of the cruise lines got new heads, in…
 
When Adi Tartako and her husband started the home design and renovation website Houzz in 2009, they had no expectation that it would grow into a global business. In fact, Adi was a hesitant entrepreneur, preferring to foster Houzz as a lifestyle business and pushing back when experts told her it could grow into something much bigger. But as Houzz m…
 
From the outside, it seemed like Andy Dunn was living the dream. His menswear company, Bonobos, was acquired by Walmart for $310 million in 2017 — the same year he married the love of his life, Manuela. Of course, Andy’s entrepreneurial journey wasn’t without its challenges. Under the surface were much darker struggles that he largely kept hidden… …
 
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