We try to make sense of the world, one question at a time. No question too big, no question too small. Hosted by PJ Vogt, edited by Sruthi Pinnamaneni. ***Named one of the best podcasts by Vulture, Time, The Economist, & Vogue. (OK, in 2023, but still...)***
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This podcast includes weekly search news recaps and vlogs that Barry Schwartz of the Search Engine Roundtable produces. It covers SEO, SEM, organic and paid search topics, mostly around Google but also on Microsoft Bing and other search engines. It is a quick way to catch up on the most important SEO and SEM topics of the week.
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
I Hear Everything
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
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SEO Info, resources and tools https://searchengineoptimizationaudit.com
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Search Engine Authority is an internet marketing agency who specialize in sales copy, sales funnels, seo and adwords. Learn new ways to hack, build quality links, guerrilla market and build solid sites that convert on autopilot. Swing over to http://searchengineauthority.co.nz and learn how to build a solid presence online.
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Welcome to The Search Engine Journal Show! This is the official podcast of Search Engine Journal. We talk all things SEO, PPC, social media, content marketing, and digital marketing with the top industry experts and authorities. Your host will be Loren Baker.
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For Christos Margetis, the spin on search engine marketing makes his blood boil. And this from a man who decided to stop paying insane amounts of money on pay per click advertising, having already achieved to place his other eighteen months previous business as the most popular small scale search engine in the world, according to Alexa rankings. Christos Margetis launched his new search engine marketing podcast, in order to give advertisers and publishers a more efficient way doing business ...
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My name is Tim Jennings. I am a husband and father to two beautiful daughters. I’m also the SEO and Social Ads expert for Soulheart. I just want to give away some of the knowledge I’ve gained for free! If you ever have any questions or just want to trust an expert to run your SEO Campaigns, please contact me at [email protected]
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SEO and UFOs, where search engine optimization techniques blend with the alien concepts often as elusive as a UFO sighting. Let’s explore the nebulous territories of SEO, we'll contrast the grounded strategies with the often misunderstood and very familiar techniques agencies use. From tried-and-true SEO methods to the often disputed, hard-to-believe tactics, join us on a journey to decode what's proven, what's myth, and what's yet to be discovered in the digital realm.
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Welcome to the PODcast that was made for the digital marketers or the person who wants to become a digital marketer. Information in this PODcast is to help pay it forward to the next person. This is an introduction episode to tell you more about the information that will be shared in the up and coming PODcast. Listen in to see if this is for you! Support this podcast: https://podcasters.spotify.com/pod/show/seo-help/support
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Community-driven growth strategies have fundamentally shifted in the post-pandemic era. Jon Levesque, CEO of Seeq, shares insights from building enterprise communities that drive measurable engagement across distributed platforms. The discussion covers the distributed community framework for reaching audiences where they already gather, and the str…
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It’s New 11/12: Google Discover Fake AI Spam, Shipping/Return Updates, LSA Lead Pricing & Microsoft Clarity
8:27
Today we covered Google saying they are going to fix the problem where Google Discover is showing fake AI spam in the feed. Google added more ways to communicate shipping and return policies outside of Merchant Center. Google Local Service Ads message leads has new value-based pricing. Microsoft Clarity is now required for publishers to make money …
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An Anthropology of Gooners
47:04
47:04
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47:04A reporter spends a year diving into a subculture of young men online who unite around their extreme commitment to constant, unadulterated porn consumption. Why are they doing this, what is it doing to them, and what does their existence tell us about the internet we’re all stuck on? The Goon Squad by Daniel Kolitz for Harper’s Magazine Daniel’s Tw…
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73% of consumers rely on peer recommendations when AI responses lack transparency. Jon Levesque, CEO of Seeq, has built experience networks that generate structured data layers from unstructured consumer conversations, directly influencing AI search results for travel and lifestyle queries. The discussion covers how experience networks create compe…
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It’s New 11/11: Google Image carousel ads, Schema still alive, fight review extortion and more
9:34
Today we covered is testing carousel ads on image results, which is a big deal. Google launched new Waze ads powered by PMax. Google adds asset-level reporting to Google Ads display campaigns Google is not killing off schema. Google’s new extortion review scam form does seem to do the job. Also, check out the presentation from Lily Ray - it is gold…
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Community-driven growth outperforms personality-based strategies by 3x in retention rates. Jon Levesque, CEO of Seeq, shares proven methodologies for building sustainable communities that scale beyond individual influence through systematic engagement frameworks. The discussion covers the audience-versus-community distinction framework, stage-shari…
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It’s New 11/10: Movember Google search movement, Opal scaled content abuse and AI Max underperforming
12:32
12:32
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12:32Today we covered Google ranking volatility heating up for Movember. Google’s AI Opal tool touts creating optimized content in a scalable way. Many advertisers are saying Google’s new AI Max is underperforming. Google updated Google Finance with a lot of AI features. Plus, ChatGPT ads will be coming but they won’t look like Google Ads. 0:00 - Introd…
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The End of the Directory Era
33:55
33:55
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33:5573% of travelers say influencer recommendations drive booking decisions, yet creators earn nothing from $3,000 vacations they inspire. Jon Levesque, founder and CEO of Seek, has built an AI-native platform that transforms saved social media into bookable itineraries while ensuring creators capture affiliate revenue from their influence. The discuss…
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Enterprise brands face visibility challenges as AI and agent-led search reshape discovery patterns. Killian Dunne from Telepathic brings proven expertise in helping sophisticated SEO teams navigate multi-channel visibility strategies beyond traditional domain optimization. The discussion covers implementing an SEO hierarchy of needs framework to as…
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Google Drops Search Features, Tests AI Mode Responses, Ad Click Trickery & More
14:02
14:02
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14:02Google dropped a number of search features and structured data types. Google is testing a new version of AI Mode. Google AI Mode gained three new agentic capabilities. Google AI Overviews continue to result in a drop in click-through rates, a report says. Google is testing replacing the definitions box with AI Overviews. Google’s John Mueller issue…
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AI search visibility faces unprecedented compression challenges. Killian Dunne, founder of Telepathic, explains how noise reduction in AI systems is forcing brands to distill their messaging into one or two core positioning statements rather than broadcasting multiple value propositions. The discussion covers strategic message compression framework…
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It’s New 11/6: Google Removes Search Features, Google Maps Gemini, Creative Content & Google Ads Editor
12:23
12:23
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12:23Today we covered Google removing support for a number of search features, and some structured data. Google tints the search results page. Google swapping definitions box with AI Overviews. Google Maps gets Gemini update. Google Merchant Center added creative content section. Oh, Google Ads Editor version 2.11 is out. 0:00 - Introduction 1:47 - Goog…
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AI agents will replace traditional research within 18 months. Killian Dunne from Telepathic explains how agentic browsers from OpenAI and Google will fundamentally transform buyer discovery by autonomously navigating websites, analyzing reports, and making preliminary purchase decisions. The discussion covers the evolution from current AI summaries…
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It’s New 11/5: Google AI Mode updates and tests, Google AI Overviews CTR drop and ad complaints
9:47
Today we covered Google testing new AI Mode version and launching three new agentic capabilities. Google AI Overviews results in a drop in CTR, a report says. Google Merchant Center promotions top performing products. Google locked the side bar on YouTube’s mobile ads. 0:00 - Introduction 0:50 - Google testing AI Mode versions 2:52 - Google AI Mode…
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AI agents will dominate web navigation within two years. Killian Dunne from Telepathic, an AI search specialist, advocates for maintaining SEO fundamentals before advancing to agent optimization strategies. The discussion covers the critical foundation of indexation and crawlability requirements, plus the strategic sequencing framework for transiti…
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It’s New 11/4: Smart Cropping in Merchant Center, Grokipedia In Search & Endless Google Discover
9:19
Today we covered Google Merchant Center smart cropping and how to opt out. Grokipedia and how Google and Bing are indexing it. Endless Google Discover scroll is being tested. 0:00 - Introduction 2:38 - Google Merchant Center smart cropping 4:45 - Grokipedia in Google and Bing 6:00 - Endless Google Discover scroll 8:59 - Conclusion A daily recap vid…
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AI agents will replace most web navigation within two years. Killian Dunne from Telepathic brings enterprise AI search expertise to discuss the strategic implications of this fundamental shift in user behavior. The conversation covers the maturity framework for transitioning from traditional SEO to AI search optimization and the critical foundation…
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It’s New 11/3: Google Ads Sticking Around, Tricks Clicks, SEO For AI Mode & Reddit Earnings
10:20
10:20
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10:20Today we covered Google Ads not going away according to Google executive. Google’s new ad layout tricks savvy searchers into clicking on ads. Google spoke about doing SEO for AI Mode and AI Overviews. Reddit announced earnings and they said search traffic is flat, AI is not driving traffic and 50% of the traffic they get is from Google. 0:00 - Intr…
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Who's Going to Dominate Search in the AI Era?
31:10
31:10
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31:10AI agents will replace most human web navigation within two years. Killian Dunne from Telepathic, an AI search specialist, explains why traditional SEO fundamentals remain essential before advancing to AI optimization strategies. He outlines the maturity progression from basic SEO implementation to AI search sophistication, emphasizing that indexat…
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Email marketing data remains underutilized for search optimization despite proven performance correlations. Patrick McKenna from DMi Partners shares how enterprise teams can leverage cross-channel insights to improve organic visibility and user engagement metrics. The discussion covers attribution modeling frameworks that connect email engagement t…
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Email marketing's connection to search performance faces unprecedented disruption as LLMs reshape user behavior. Patrick McKenna from DMi Partners discusses how traditional SEO data extraction methods will become "murkier" as search traffic shifts away from Google toward AI-powered platforms like ChatGPT. McKenna outlines the strategic importance o…
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Google & Microsoft Earnings, Query Group Report, Disney Sitelink Hack, Reviews Disappearing & Ranking Volatility
10:08
10:08
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10:08This week, we covered more Google Search ranking volatility mid-week. Google Search Console launched query groups reports. Disney’s sitelinks in Google Search seemed to have been hacked. Google reminded us about case sensitivity with URLs in Google Search. John Mueller spoke about the best content management system for SEO. Robby Stein from Google …
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People review everything, but they almost never review what it’s like to live in another country. Until now. We interview a writer who’s lived in China, covered China, and has had to choose between life here and there. What are the big misconceptions Americans have about China? How could America learn to build trains and bridges as fast as China do…
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Today we covered the Google and Microsoft earnings report, and how well they did with ad revenues. Disney’s Google sitelink seems like it was hacked with black hat SEO. Google Merchant Center added new promotion analytics. 0:00 - Introduction 1:10 - Google and Microsoft earnings and ad revenues 4:53 - Disney Google black hat sitelinks hack 6:40 - G…
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Email marketing drives 25% more organic traffic when properly integrated with SEO strategies. Patrick McKenna from DMi Partners shares insights from managing integrated campaigns that consistently deliver measurable search visibility improvements for enterprise clients. The discussion covers attribution modeling frameworks for cross-channel perform…
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It’s New 10/29: Google turbulence, ad tech ruling hurts and Merchant Center preferred audiences
7:53
Today we covered the ongoing Google search ranking volatility. A judge ruled in favor of publishers over Google in the ad tech monopoly case. Google Merchant Center now lets some merchants and advertisers define an audience for a promotion. 0:00 - Introduction 1:09 - Google Search rankings volatility heated 1:52 - Google ad tech monopoly ruling doe…
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Email marketing faces declining open rates as AI-generated subject lines flood inboxes. Patrick McKenna from DMi Partners advocates for AI-assisted email creation while maintaining brand authenticity and human oversight. The discussion covers implementing AI as a content generation starting point rather than an autonomous solution, developing audie…
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It’s New 10/28: Google reviews disappearing, Queries groups, Google Ads exclusions and investment strategy tab
9:31
Today we covered how reviews seem to be disappearing from Google local listings. Google Search Console has a new queries group reporting. Google Posts is testing a scheduler option. Google Ads is testing campaign level audience exclusions for PMax campaigns. Google Ads added a new recommendations option named investment strategy. Google Ads added p…
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AI-powered email campaigns achieved 50% higher open rates in 2025. Patrick McKenna, CEO at DMI Partners with 22 years of digital marketing experience, reveals how AI transforms email personalization through micro-segmentation and predictive modeling that segments audiences beyond traditional demographics. The discussion covers three strategic frame…
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AI-Powered Email Tactics for Smarter Engagement & Search Synergy
32:00
32:00
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32:00Email marketing drives 42% higher ROI than other digital channels, yet most campaigns underperform. Patrick McKenna from DMi Partners shares proven AI-enhanced email strategies that have improved client engagement rates while maintaining brand authenticity across enterprise accounts. The discussion covers AI-assisted subject line optimization frame…
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B2B companies struggle to prove SEO ROI beyond basic traffic metrics. Lindsie Nelson, VP of SEO at Symphonic Digital, shares proven frameworks for measuring search success in complex sales cycles where traditional ecommerce attribution fails. The discussion covers implementing MQL-to-SQL tracking systems that connect organic search to qualified pip…
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This week, surprise - surprise, we covered more Google Search ranking volatility. OpenAI launched its web browser, ChatGPT Atlas - it uses Google. Google Search Console performance reports are stuck again. Google said links, site moves and technical SEO do not help with quality issues. Google did not give more core updates more often, despite what …
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Today we covered that Google Ads turned 25 years old today. Google Search Console performance reports are stuck at Sunday. Google Business Profiles call data is missing a few days of data. Google AI Mode should be better at fantasy sports queries. ChatGPT updated GPT-5 Instant for singed out users. Reddit sues Perplexity, SerpApi and others over st…
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Enterprise SEO teams are overvaluing traffic metrics in 2025. Lindsie Nelson, VP of SEO at Symphonic Digital, explains why traditional traffic obsession misses business impact and how AI visibility tracking tools oversell their accuracy. The discussion covers directional measurement frameworks for LLM visibility and strategic approaches to metric s…
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Today we just spoke about OpenAI’s new announcement, its AI web browser named ChatGPT Atlas. It uses Google a lot not just for search but also as its user agent. We dive into this news. 0:00 - Introduction 0:15 - ChatGPT Atlas 6:36 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine …
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80% of consumers now rely on zero-click results, reducing organic traffic by 25% despite maintained visibility. Lindsie Nelson, VP of SEO at Symphonic Digital, manages SEO strategy for an agency overseeing $70 million in media spend across 300 enterprise clients, demonstrating measurable ROI growth even as traditional metrics decline. She presents …
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Today we covered Google not giving us more core update, more often. Google Ads is experimenting with setting the new customer value amount without advertiser input. Google Ads will delete accounts without campaigns after 6 months. And Google is testing AI powered product summary sections in AI Mode. 0:00 - Introduction 0:50 - Google didn’t come thr…
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80% of consumers now rely on zero-click results, reducing organic web traffic by 15-25%. Lindsay Nelson, VP of SEO at Symphonic Digital, manages performance strategies across 300 enterprise clients while navigating complex B2B attribution challenges in an era where traditional SEO metrics no longer correlate with business outcomes. She presents fra…
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It’s New 10/20: Google Rank Volatility, Crawl Stats Missing, Google Ads and more
11:16
11:16
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11:16Today we covered Google Search ranking volatility heated up late last week. The Google Search Console crawl stats is missing a day. Google’s Liz Reid was interviewed again. Google Ads is rolling out the text guidelines feature in beta. Google Merchant Center now allows selling subscriptions for physical goods. Google also shows price tracking graph…
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1
SEO Forecasting Made Simple
28:58
28:58
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28:5880% of consumers now rely on zero-click results, reducing organic traffic by 15-25% even when visibility increases. Lindsie Nelson, VP of SEO at Symphonic Digital, manages SEO strategy for an agency overseeing $70 million in media spend across 300 enterprise clients with complex B2B sales cycles. Nelson shares her framework for communicating SEO va…
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Enterprise SEO teams struggle to align stakeholders during AI-driven search transformation. AJ Ghergich from Botify shares proven frameworks for managing organizational change as search evolves from traditional ranking factors to AI-first optimization strategies. The discussion covers treating AI as a primary customer requiring accessibility-focuse…
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This week we covered the new Google Ads label, which Google says improves navigation but in my opinion, is a deceptive way to get searchers to click on those ads. Google Goldmine leaked as a search content ranking system. Bing now supports the data-nosnippet HTML attribute. Google’s Robby Stein spoke about AI not replacing search, AI within Search,…
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AI now represents a dominant customer consuming product content at enterprise scale. AJ Ghergich from Botify brings extensive experience helping major retailers navigate AI-driven search transformations with measurable traffic and conversion improvements. The discussion covers treating AI as an accessibility challenge rather than a manipulation opp…
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Can you tickle your way to victory in an MMA fight? An investigation into a sports scandal with journalist Pablo Torre. See videos mentioned in this episode. Check out Pablo Torre Finds Out on Youtube or Spotify. Support Search Engine! Comment on this episode. To learn more about listener data and our privacy practices visit: https://www.audacyinc.…
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Today we covered Google Ads label grouping going live. Google Ads new prescription drug ad policy. Google people also ask AI-generated. Bing supports the data no-snippet attribute. 0:00 - Introduction 1:08 - Google grouped ad label is live 3:05 - Google Ads prescription drug ads policy 6:00 - Google people also ask AI-generated 7:21 - Bing supports…
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AI now processes 60% of search queries before users see results. AJ Ghergich from Botify brings enterprise-level insights from optimizing content for AI consumption across major e-commerce platforms. The discussion covers treating AI as an accessibility customer requiring structured data optimization, avoiding manipulative content tactics that mirr…
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Traditional rank tracking lost reliability for retail brands on September 10th, 2024. AJ Ghergich from Botify, working with the world's largest box retailers, presents data proving rank tracking signals have become too noisy to guide enterprise strategy. The discussion covers why directional accuracy no longer justifies traditional ranking methodol…
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AI shopping assistants will transform retail search within 18 months. AJ Ghergich from Botify, who advises enterprise leaders on search transformation, predicts this Black Friday represents the last traditional shopping season before AI dominance. He introduces the paradigm shift where AI becomes your primary customer rather than a technology to ma…
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It’s New 10/13: Google Fake Traffic Surge, Review Extortion Help, AI and UK
11:43
11:43
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11:43Today we covered the fake traffic surge for some e-commerce sites we saw from Google Search. Google is providing help now for review extortion scams. Google’s Robby Stein was interviewed on AI Search. Google has been designated with strategic market status. And YouTube Brand Pulse report is out. 0:00 - Introduction 1:44 - Google fake traffic surge …
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How AI is becoming the new front door for retail
33:27
33:27
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33:27AI search referrals to US retail sites surged 1,300% during the 2024 holiday season. AJ Ghergich, Global VP at Botify, brings enterprise-level expertise in helping major retailers navigate the shift from keyword-based discovery to conversational AI interfaces that now serve as the primary gateway to brands. The discussion covers three critical impl…
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