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Welcome to Online Marketing Basics for Busy Website Owners! What you'll get by subscribing to this podcast is access to free tips and tricks to get your websites seen more online by your ideal customers. Hosted by me...Vicki Jakes, an online marketing and website conversion consultant with an aim to provide you with the answers to your questions about your websites, how they work, what content to post on them, how to get them seen more by your ideal customers using SEO, email and ads plus ho ...
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We're back after a short Christmas break to continue the 'Behind the Business' series on Online Marketing Basics for Busy Website Owners. In this episode, you'll hear from Nikki Jones from online book subscription business 'The Bookish Mindset' to talk all about what led this project management professional to launch an online subscription business…
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Back in 2020 Caroline Churchman worked at a care home and had dreams of taking her fitness business full-time. By the end of the year, she had done exactly that and I was privileged to see this transition in her life as she had used the Supercharge Your Website Membership to build her website and launch online. A year later I asked caroline to come…
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If we've learned anything from the past two years, it's that it's possible to move a business that required you to help people in-person fully online. We have had the tools for a few years but the intent had never been there...until there was no other choice. This is where this week's guest Emma Last, from Progressive Minds found herself at the sta…
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Welcome to this episode of the podcast, which is part of a series we're running at the moment called 'Inside the Business, where I talk with business owners about their day to day challenges running a business in the online space. Collette Stevenson from postgrid.com joins me for a second interview and you may remember her from a previous episode o…
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On this week's episode of 'Online Marketing Basics for Busy Website Owners' podcast, I'm continuing the series 'Inside the Business' by chatting to Joppe Coelingh Bennink. He's managed to quit a corporate career and build up several product businesses all while becoming an expert on the platform that he built them on (Amazon). Now an owner of his o…
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Online Marketing Basics for Busy Website Owners is back with a new series called "Behind the Business" where I chat with new and familiar faces in my community about what it's taken for them to grow their business online. In this first episode of this 10-part series, I chat again with Sarah Latham, owner of Friends and Canine Dog Treats. I first in…
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Back in 2018, I knew I wanted to help teach small businesses and not build websites for a living, and I happened on a course that showed me how to create a course. During that process met my friend Cat Archer Underwood, known back then as The Brandologist. Cat was aiming to try and do the same mass reach of her branding services to small businesses…
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On this week's episode I'm talking to Dr Hannah Gibson, former biologist turned website copywriting expert to geke out on what makes copy convert and how website owners can go about writing their own sales copy. We talk about knowing your ideal clients inside out, how to research what they really think and then how to use that info to feed into the…
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In this episode of the podcast, I'm talking about how to manage "the juggle" during the summer holidays - the pressure of running your business while the kids are around. I'm fairly new to all this as it's only the 2nd summer holiday I've had to deal with and certainly don't have all of the answers, so I reached out to various members of my audienc…
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In this week's episode of Online Marketing Basics for Busy Website owners, I have a chat with Rochelle Dallas from Course You Can about how to get started with creating an online course. Rochelle is a Business Transformation Coach and mentors businesses specifically on how to create an online course. With the summer coming up, it might seem like a …
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Back in 2020, I managed to get my website hacked and taken over after leaving it vulnerable. Despite working in tech for well over 20 years, even I got caught out! The shame! In this episode, I want to pass on how it happened and how I could have prevented it with the hope that you can learn from my mistakes! WHAT YOU’LL HEAR IN THIS EPISODE: How t…
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Do you have an email list that's just sitting there? You're too scared to email your subscribers in case they unsubscribe. Maybe you have no idea what to say? Getting back on the horse with email marketing is something I'm always trying to get website owners to think about as it's so easy to neglect your email list when there are so many other thin…
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An SEO audit is the process of determining how well your website complies with best practises to rank high for keywords and keyphrases on search engine results pages. It's the first stage in finding out what you need to do to get your website seen by your users using search and also by Google and co. In this post I'll show you how to do an SEO audi…
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Welcome to the best bits from the first day of the Supercharge Your Website Challenge. This week we’re bringing you an exclusive look at what we chat about in the evening live Q&A sessions every day for five days. It's the final day of the Challenge and we're helping our Superchargers understand how to build their website authority by getting other…
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Welcome to the best bits from the first day of the Supercharge Your Website Challenge. This week we're bringing you an exclusive look at what we chat about in the evening live Q&A sessions every day for five days. Today it's Day 04 and we look at how your website is viewed by Google and whether you rank for your own business name...or not. It's a s…
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Welcome to the best bits from the first day of the Supercharge Your Website Challenge. This week we’re bringing you an exclusive look at what we chat about in the evening live Q&A sessions every day for five days. It's Day 03 and today we go BIG reviewing the structure of your entire website! We help you look at whether you have too many pages or n…
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Welcome to the best bits from the first day of the Supercharge Your Website Challenge. This week we’re bringing you an exclusive look at what we chat about in the evening live Q&A sessions every day for five days. Today it’s Day 02 and looking at whether you're actually selling from your homepage and making it clear how your ideal customer can do b…
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Welcome to the best bits from the first day of the Supercharge Your Website Challenge. This week we're bringing you an exclusive look at what we chat about in the evening live Q&A sessions every day for five days. Today it's Day 01 and we're focusing on the Challengers' ideal customers and the problems that they solve for them. I'll cover some usef…
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This week on Online Marketing Basics for Busy Website Owners, we're going for a trip down memory lane back to the year 2019. Over the past 2 years, I have helped hundreds of business owners build their own WordPress website using my WordPress website build 'bootcamp' course. It's my step-by-step methodology for building client websites that take st…
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Welcome to this episode of the Online Marketing Basics for Busy Website owners, where I talk to a selection of business owners about how they manage time in their business. Time management has always been something that I've been interested in working as a digital project manager in my corporate past. I managed teams of designers, developers, copyw…
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I am a big fan of how PR can help you raise your website's visibility online and have seen first-hand what great PR has done for some of the members of the Supercharge Your Website Membership. Former journalists turned PR pros, Michelle and Christian Ewen have spent decades writing stories that have been featured in some of the UK’s biggest newspap…
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Back in 2020 I attempted to write 30 blog posts in 30 days knowing that consistent blog writing could help improve my organic search traffic from Google. I only managed to get to 20 posts done in that month, but there has been a lasting effect from the organic search traffic that I get to my website. I learned so much from the process that I've dec…
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In this week's episode of Online Marketing Basics for Busy Website Owners, I make myself accountable for getting my YouTube channel properly started after a few false starts over the past few months. While I'm talking YouTube (and my obsession with it), I also share some useful tips that you can apply to your own YouTube channel to get it seen by m…
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Welcome back to the podcast! I had a week off last week so that I could rest my voice after the Supercharge Your Website Challenge and also welcome all of the new people who joined the membership from the back of that.We're focusing on SEO in the membership this week and so I thought it would be good chance to chat with you on the podcast about the…
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In this episode of Online Marketing Basics for busy website owners, I am delighted to interview Teresa Heath-Wareing host of the popular weekly podcast “Marketing that Converts”. Teresa is an award-winning international speaker, TEDx speaker, trainer, podcaster and business owner and with her extensive experience in the world of marketing (online a…
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In this episode, I talk to small business owner Sarah Latham who I met back in 2019 when she looking to transition her natural dog treat business from a Facebook Page to a website. She talks about the process of setting up and growing her business over the past 18 months and what it has taken for her to do that. I met Sarah just at the point she ha…
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In this episode of Online Marketing Basics for Busy Website Owners, I cover why I decided to move my membership content from Teachable to a website I have built myself with Memberpress. My decision to use Teachable in the beginning of my course content creation journey was the right one as it's a a ready-to-go platform, but as time has gone on, it'…
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When done properly, Facebook Ads can be extremely valuable for driving traffic to your website. Aside from providing detailed ways to reach your ideal customers based on their behaviour on your website, it can also give you an audience based on engagement with your Facebook Page, and their age, gender, and location. Facebook knows so much about it’…
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In 2021 it is more important than ever to ensure that you are tracking your website data to determine the success of the marketing activities that you are doing to drive traffic to it. If you’re not tracking this stuff then you’ll never really know what content resonates with your website users, and you’ll never really know if all that time and eff…
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In this episode of Online Marketing Basics for Busy Website Owners I talk with branding and colour expert Colette Stevenson about creativity, what make a great user experience when it comes to website and Clubhouse.Since childhood, Colette felt "creative" and despite starting her professional path as an educator, she eventually found her way back t…
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In this episode of my weekly podcast 'Online Marketing Basics for Busy Website Owners', I look at how you can get your website ready for Google's next big search algorithm update 'Page Experience' to ensure that you don't lose out on search rankings when it rolls out. Google have given website owner's a year's notice to get our act together and ens…
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In this episode of the podcast, I explore the idea that you can build an email list without a website. You might be in the position of not having a website right now as you are transitioning from having an Etsy or Amazon store to creating a new website for yourself. However, I often find that business owners in this position tend to put off having …
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In this episode I cover the very simple yet effective approach I use when writing content that ensures that your website is picked up by search engines for the keywords that you want to rank for. I cover how to do effective keyword research, what tools you can use to help you with this plus the way to ensure that you connect with the people searchi…
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The start of a new year is always a good time to take a long hard look at your website. However it's easy to create a mega list of things that you may never actually get around to because the list is so daunting.In this episode I break down 3.5 key areas to focus on when updating your website for 2021, to ensure that it's seen by more of your ideal…
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In this episode I talk about why there has never a better time to launch an online business and sell your products and services online.If you are thinking about doing this for your own business in 2021, then you'll want to listen as I walk you through one of my most asked questions when it comes to ecommerce websites: "what platform do I choose?Sho…
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In this episode, I cover the 5 ways that I have improved the conversion of users who signed-up to my lead magnet landing page in 2020, plus look at what a landing page and conversions are too.One for you if you are looking to improve email sign-ups to your lead magnet. Optimising your landing page might be the way to do it!…
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In this episode, I share some statistics that will help you to understand how consumers behave online and how they use websites, specifically major social media websites like Google, Facebook, YouTube, and Instagram. You’ll gain valuable insight into how to successfully find your own ideal customers online with savvy research tips and trusted engag…
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In this episode I talk about all of the reasons why I love using Facebook Groups to drive more traffic to my business and how you can use them to do the same. I also talk about why I have decided to close a free Facebook Group and what you can learn about that when either deciding to set one up for your business or wondering if you should carry you…
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Coming up next Monday is my final Supercharge Your Website Challenge of the year and in this podcast I'm going to tell you all about the Challenge, why I started it and how it's grown to help over 2600+ website owners to understand how their website is viewed by their ideal customers.Join the next Challenge here: https://superchargeyourwebsite.com/…
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In the first of many planned interviews with business owners, I'm chatting with business owner Emma Hanney from Stamped With Love all about the ups and down of launching and running a small business as a creator.We cover the notion that you can't start a creative business unless you're creative (ot true), how to succeed despite already having compe…
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