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The podcast for yoga teachers centered around important conversations for yoga teachers to discuss, reflect, and implement. From class planning to business strategy, these conversations help yoga teachers build the business that will help keep them teaching long-term and with a sustainable income.
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Designed to share yoga teaching related topics in the areas of technique as well as personal and professional development. Think of it like having a cup of tea and a chat with a colleague yoga teacher! Music used with artist permission: https://johnbartmann.com/faq
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Welcome to the All Mats Taken Podcast where we explore strategies to help yoga teachers not only build profitable businesses but also deepen their practice, empowering them to create their dream lifestyles, make a greater impact in the world and have fun doing it! Hi! I'm Adrianne Jerrett, your hostess and new business bestie. I'm the founder of Jerrett Digital, a brand + website design and marketing strategy company for businesses that do-good, the All Mats Taken Yoga Business summit host, ...
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The Yogipreneur: Business and Marketing for Yoga Teachers

The Yogipreneur: Business and Marketing for Yoga Teachers

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Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide. The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success. In each episode, you'll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today. Hosted by Kelly McHugh, the founder of Digital Yog ...
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In my Yoga for Injury Management mentorship for teachers, I recently facilitated a lecture on injuries in the upper body. But you can't talk about injuries without also talking about pain. Therefore, I took some time to explain the differences between acute pain and chronic pain before getting into upper body injuries. In this episode, I share some…
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This episode of The All Mats Taken Podcast is with the mesmerizing Indu Arora an Ayurveda and Yoga Teacher, mentor and author who considers herself a student for life. Her core philosophy is, ‘Yoga is work-in not work-out!” She is the author of Mudra: The Sacred Secret (2015), Yoga: Ancient Heritage, Tomorrow’s Vision (2005, 2019), and SOMA: 100 He…
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Get your notebook for this one, because you’re going to want to take notes. I walk you through the tested and proven blueprint for how to become a confident yoga teacher. At the end of the episode, I offer you more in my e book. Get it using this link: https://barebonesyoga.lpages.co/the-bare-bones-yoga-guide-to-incredible-yoga-teaching/…
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What is functional freeze? Functional freeze is also known as freeze or the freeze state, and is a response of the autonomic nervous system that happens when you perceive a threat, but feel powerless to act. Unlike the fight or flight response, which prompts action, functional freeze immobilizes the body causing a sense of paralysis or "stuckness."…
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In today’s episode, you’ll meet Sage Rountree, PhD, E-RYT500, former endurance sports coach and the author of 10 books on yoga, training and teaching. In this episode, Sage and I cover a variety of topics in both the areas of teaching yoga as well as the business of yoga. We even cover some things that are often on the minds of yoga teachers but ra…
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This is a very special episode because I think we all need some strategies right about now! Get your journal and jot these down! Whether you're listening for the first time or you've come back to this episode when you have a chance to sit for a moment, this list of strategies to help soothe your nervous system & can be utilized whenever you need th…
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In this episode, we dive into a question many yoga teachers face when building their online presence: Should you start with a landing page or a full website? We break down the key differences between these two options and explore which is best for attracting new students, building your brand, and growing your business online. Tune in to discover ho…
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We breathe without thinking about it and as yoga teachers, we know that there is an entire practice devoted to the study and practice of the breath. In this episode, meet Isabel Tew, yoga teacher and creator of “Breath Cards,” a wonderful resource for yoga teachers and practitioners alike to learn all about the breath and different techniques you c…
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Shoulder injuries make me think of a lack of range of motion and overhead shoulder movement. I've been reflecting on a few times when I had shoulder issues myself and couldn't lift my arm overhead. Frozen shoulder was by far the worst because it was persistent pain over an extended period of time, which of course affected my personal practice and m…
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In this episode, I have more questions from teachers that I want to answer that center around students feeling frustrated or irritated with their practice and how you as a teacher can help them. Just as a side note. I realized as questions were coming in, how they were similar in themes, these questions are about the energy that students give off i…
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Since having my boy the majority of my yoga practice has been introspective and I've focused on the limbs outside of asana in more depth. This week Saucha (cleanliness or purity) came front and centre in my mind and I got to pondering how I can embody it into my business to make my life easier and become more productive. Today's episode is all abou…
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Have you ever felt like you’re pouring your heart and soul into your yoga content, but the engagement just isn’t there? 🧘‍♀️💔 Don’t worry, you’re not alone! In this podcast episode, I’m sharing the exact strategies you need to transform your content from bland to brand-new! 🚀✨ 🔍 What You’ll Learn: ✅ Clarify Your Messaging – Speak directly to your i…
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I put the call out to my mailing list for yoga teachers with inspiring stories and was thrilled Crissy responded. She’s a long time yoga teacher with a wealth of experience and she also went through the challenge of a breast cancer diagnosis in 2020. In this episode, we talk about how surviving cancer has changed her as a person and as a yoga teach…
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In recent episodes I've been talking a lot about pain, injuries and the nervous system a lot. That's because I believe it's such an important topic to discuss. Because you're a movement teacher it's important that you take responsibility for knowing and understanding how the human body moves, how it gets injured, and how students experience pain in…
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In episodes, 38 and 39. I shared different specific exercises for you to teach your students whether it's in a group setting or a one-on-one private setting to help them feel and notice and learn to regulate their nervous systems. Although we can't really physically see or know for sure if an exercise is working, we can get feedback from students r…
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If I could count the number of times someone asked me to "make me a website quickly, it won't take you long" I would be rich. While yes, building a website doesn't take long if you know what you're doing OR you have a solid support. BUT regardless of what platform you're using or whether you're hiring a designer or building it yourself with a templ…
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What's remarkable about this strategy is that it combines the power of evergreen funnels with a scaled-down live launch. Get the behind-the-scenes from a recent launch activity that converted at 40% (industry averages are 2-5%) and made $120k in online sales. ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teachin…
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I interviewed Kat on the show before and I wanted to have her back on to talk specifically about energy healing and a specific technique called Akashic Records readings. She recently did a session with me and I was amazed at how much of what she said resonated. In this episode, we cover some of the basics of energy readings, talk about what it mean…
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Today I have an interview with Diana May, who is a self-proclaimed in it for life Yogi. Her goal is to help you build a more loving relationship with your body. She uses a holistic approach to wellness through yoga & somatic experiencing. As a full-time yoga teacher, since 2009, she has worked with students with unique bodies and experiences. She u…
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Learning various strategies on how to target and influence this complex system of pain can be essential for how you might speak with students and teach students who are managing pain and injuries. In the last episode, I shared specific exercises and techniques, including diaphragmatic breathing, mindfulness, meditation, guided imagery, and more. Th…
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Today we're exploring the psychology of pricing and how yoga teachers can use it strategically in their yoga business. Whether you're teaching in-person at a studio, hosting private sessions, or running online classes, understanding your expenses and your audience is the foundation for a sustainable business that pays the bills. This episode explor…
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Most yoga teachers tell me they believe that learning anatomy is hard. What I’ve always known is that when you learn it in a particular way, step by step, with regular testing of what you’ve learned, it’s much easier and you get better results. In this episode, I review the science of learning and how you can apply it to learning anatomy. The conte…
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The nervous system plays a pivotal role in reducing pain, and as you and your students journey through the maze of managing it, know that it's worth understanding, so that you can have handy tips and strategies in your toolkit. Understanding how to target this complex system can be a game changer. It can influence how you might speak with & teach y…
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Pain is a complex and often misunderstood experience because it doesn't always correlate directly with tissue damage. Instead, pain is influenced by the nervous system, emotions and psychological factors, which can cause people to experience significant discomfort, even when there's little to no physical injury present. Graded exposure therapy offe…
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On today’s episode, we have the inspiring Johanna Liana a mindset coach, author and host of The Girl That Went For It Podcast. She is passionate about helping entrepreneurs live their best life, however that looks for them in both their business and personal lives. She is also an advocate for the idea that running your own business doesn't have to …
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When you think about having a more positive attitude, being more confident and having a more powerful mindset, do you think about how your brain plays a role in this? In this episode, you’ll learn about neuroplasticity, the brain’s ability to change in response to experience, and how to leverage it to be the yoga teacher of your dreams. This episod…
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The study of pain has seen significant developments in recent years shifting our understanding of pain from a purely physical symptom to a complex multifaceted experience that involves the nervous system, psychological factors and social conditions. As a yoga teacher, it's important to understand that asana, stretching, strengthening, and movement …
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This episode will walk you through how to develop a growth plan that’ll have you teaching confidently and authentically. I’ll share the steps to take, what signs to look for and offer you a chance to get some free one on one coaching so that you can have a plan in place that will help you move forward.…
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When working with students who are under the care of healthcare professionals, it's imperative that you're diligent about communicating effectively with them and their medical professionals. It should be a goal of yours that the yoga practice complements the student's overall treatment plan, especially if you're working with private clients. I have…
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Have you ever asked for referrals to a service? Did you take someone up on their recommendation? The answer is probably yes. In today's episode we discuss how to incorporate referral marketing and leveraging them to grow your yoga business in a low-effort manner. Links: Showit Website Design & Templates: https://jerrettdigital.com All Mats Taken Ho…
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In this episode, you’ll meet Kelly Smith, Founder of Yoga for You. Kelly is an RYT-500 Hour and YA Continuing Education Provider. She hosts two podcasts and is the author of two books as well as a yoga teacher educator, hosting trainings all over the world. Kelly was on the show in November in 2021 and in this episode, she shares more about her bac…
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This is part 2 of Injuries Associated with More Basic Anatomy Terms that I introduced you to in episode 32, titled More Anatomy Terms You Should Know. In the last episode (number 33) we went over injuries and conditions in your bones, bony landmarks, retinaculum, arteries & veins and it started to get a little long. Therefore, I decided not to over…
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What does building a villa in Bali have to do with entrepreneurship? A lot, it turns out! In this episode, I’m sharing the key lessons I learned from managing a massive project from the ground up—and how these lessons have impacted my approach to running Digital Yoga Academy. We’ll explore why giving yourself more time is essential, how to stay gro…
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In today’s episode, I share the results of a study on hip flexors and it’s relevance to you when you’re teaching and I also share 6 ways to up level as a yoga teacher (if you’re ready). The study I refer to is here: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7922112/ DM me your questions on my Instagram, @barebonesyoga…
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In this episode I'm going to jump back into the Additional Basic Anatomy Terms You Should Know from Episode 32 and walk you through the types of injuries that are specific to each of those terms. As a quick reminder, we'll cover bones, bony landmarks, retinaculum, arteries & veins, bursa, lymph nodes and nerves. I'm going to explain more of what ty…
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Today’s interview is with the marvellous Manu Molina a nomadic wellness enthusiast on a mission to elevate your yoga and wellness biz journey. A former yoga teacher turned Retreats Director, Manu brings a wealth of experience — from teaching internationally to directing retreats at Six Senses Ibiza. In 2018, Manu embraced entrepreneurship in Thaila…
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This is a special three part episode for new yoga teachers only. It’s for you if you’ve graduated from a 200 hour training and you’ve been teaching 6 months or less and you have at least one paid class on your schedule. I’m going to walk you through a strategy for help you build your confidence and skill faster than you can do it on your own and wi…
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We've been diving into the world of anatomy lately and there's so much new information about the human body that we're learning every single day. But don't you worry about that, I got you! I've created so many different ways to help yoga teachers learn anatomy in bite size, easy to understand ways so that the feeling of overwhelmed does not consume…
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When you’re teaching and you notice a student is out of alignment, how do you give a corrective cue that can help them come into better alignment? What’s the framework you use? In this episode, I share with you an approach to giving corrective cues that will allow you to clearly guide your students into the poses. I also cover sequencing and mindse…
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A common question I get asked as a website designer in the wellness space is "Do I need a yoga teacher website?" In this episode we're going to discuss whether or not having a website for your yoga teacher business is important. Then we'll dive into 11 reasons how a yoga teacher website can help you grow and manage your biz. Links: Showit Website D…
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Today's episode is a little bit different. Over the years I have found it inspirational listening to other people's positive birth experiences and I found that these trickled back into my consciousness when I was pregnant. So I've decided to share mine too. It didn't go to plan, but ultimately the main goal of having us both out the other side heal…
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In today’s episode, you’ll learn about pelvic positioning and how to cue to it in different yoga poses along with how to teach Downward Dog, Plank and Low Plank in a way that helps your students integrate other muscles into the pose so they are in better alignment. Listen until the end for a special opportunity for eligible yoga teachers.…
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In today’s episode, I cover how to teach Crow pose, the anatomy behind it and how to create a sequence with Crow as the peak pose. You’ll also catch a mindset lesson about re-framing negative thoughts that will help empower you and boost your confidence. Stay tuned until the end so you don’t miss a special Summer offer!…
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In this episode, let's jump back into those basic terms from Episode 29 and talk through the types of injuries that are specific to each of those terms. To jog your memory, we'll cover muscles, tendons, ligaments, fascia & connective tissue, a brief recap of proprioception (because there's an entire episode dedicated to it), and finally interocepti…
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On today’s episode, we have the inspirational Claudia Spahr founder and CEO of HolyMama. She is a Business Mentor, Bestselling Author, and Best Business Woman Award Winner. In 2013 Claudia birthed a unique concept of retreats for mothers and children via HolyMama. Since then she has hosted 78 retreats herself and impacted thousands of women and chi…
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