17. (ReAir) Confidence with Christophe Morel

Attached to Hygiene

In this encore podcast, Jack is joined by Christophe to offer a fresh take on the consumer's need for confidence, and how it drives disposable hygiene market trends.

Exploring the Consumer’s Need for Confidence

According to Christophe, there’s more to a product’s ability to instill confidence than you might think. As article producers, you want your consumers to have confidence (trust) in the performance and safety of your disposable hygiene products and your brand. But there’s another angle to consider: How can diapers, pads, and other products give their users confidence in themselves and increase their freedom to enjoy life? Listen to the full episode to find out.

Outline of the Episode

• [05:09] Consumer confidence in your products and in themselves
• [08:06] How consumer confidence impacts the disposable hygiene industry overall
• [09:50] Expectations differ by age and market
• [10:45] Confidence in your product’s discretion and safety
• [12:12] The impacts of substances of interest, past and present
• [14:30] Three consequences of public conversations about substances of interest
• [17:00] Adult incontinence and the need for discretion
• [20:58] Feminine hygiene products: stigma, discretion, and stay-in-place performance
• [24:39] The role of adhesives in supporting consumer confidence

Resources

You can find Christophe Morel on LinkedIn, or you can leave him a message through our email at [e-mail].

Bostik recently launched another podcast called Bostik Talks & Transition(s). The podcast is all about finding inspiration, collaboration and learning from CSR experts, from Bostik and other multinational companies, how to transition to a more sustainable business model. Christophe was featured on episode 3 of Bostik Talks to share our strategy around sustainability in the disposable hygiene industry. Check out his episode here.

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Connect with Jack Hughes on LinkedIn. You can also find us at Disposable Hygiene Adhesives on LinkedIn or by visiting the Attached to Hygiene Podcast on our official website.

Email us with questions, comments, or ideas for future episodes at [e-mail].

You can find Attached to Hygiene wherever you get your podcast!

Host: Jack Hughes

Music by Jonathan Boyle

Produced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz, Emory Churness, and Nikki Ackerman from GreenOnion Creative.