The Shift In Sales You Needed To Know
Manage episode 448625671 series 2910544
As we gear up for the holiday season, sales strategies must adapt to shifting consumer behaviours. While high-end luxury is rebounding, middle-tier customers are tightening budgets, impacting sectors like luxury hotels and events. Meanwhile, affordable feel-good purchases remain popular, offering a window for brands targeting lower-tier consumers.
This season, ethical sales practices are key. Moving away from high-pressure tactics to focus on customer-centric approaches builds trust and fosters loyalty. Diversifying channels - like writing, podcasting, and broadening product offerings - creates stability and reaches a wider audience.
Above all, ensure purchasing feels joyful, not desperate. By prioritising authentic engagement and value, sales teams can make this holiday season memorable for customers and beneficial for business.
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1. The Shift In Sales You Needed To Know (00:00:00)
2. [Ad] To Live List (00:22:52)
3. (Cont.) The Shift In Sales You Needed To Know (00:23:39)
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