Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
Sisällön tarjoaa Ray Brehm. Ray Brehm tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Player FM - Podcast-sovellus
Siirry offline-tilaan Player FM avulla!
Siirry offline-tilaan Player FM avulla!
#028: Building a Business From Your Book with Greg Rollett
MP3•Jakson koti
Manage episode 308008166 series 2941925
Sisällön tarjoaa Ray Brehm. Ray Brehm tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Greg Rollett is an Emmy award-winning producer, best-selling author, and founder of Ambitious.com where he offers an entire suite of products for entrepreneurs who want to be their best. I am a client of his, so I know first-hand how great he is at driving others to succeed. So many first-time authors get excited about their book launch, selling millions of copies and going to signings at big stores, and then feel let down when they realize that’s not what happens. The best thing to do when writing a book is ask yourself why you’re writing it. Using your book as a tool to grow your business often winds up making you way more money than if you were to only depend on royalties for profit.
Greg wrote his book after doing a bit of a reverse engineering process, realizing his main goal was to get clients to sign up for his done-for-you services. He created several products to educate potential clients while still offering massive value, which then would ultimately funnel his dream clients into his highest ticket offering. When writing a book, it always helps to start with the end in mind. Then, create an offer that is the next logical step for someone after they’ve finished reading your book. Some “low hanging fruit” products that are easy to create are digital or audio versions of your book, companion worksheets or a workbook, or an online course. The sky is the limit here and a little bit of creativity and imagination goes a long way.
Taking care of your customers with personal touches will help you create genuine relationships and raving fans. Greg adds a personal note to an order before it gets shipped out and he also has a text line where customers can ask him questions. Always think of new ways to add value to your audience as you never know when someone will decide to buy from you. People who buy books are great people because they’re seeking out information on how they can improve their lives and want their futures to be better. How you treat people makes all the difference. Treating your audience well from the start sets you up for long-term success with whatever you decide to offer them next.
What’s Inside:
Greg wrote his book after doing a bit of a reverse engineering process, realizing his main goal was to get clients to sign up for his done-for-you services. He created several products to educate potential clients while still offering massive value, which then would ultimately funnel his dream clients into his highest ticket offering. When writing a book, it always helps to start with the end in mind. Then, create an offer that is the next logical step for someone after they’ve finished reading your book. Some “low hanging fruit” products that are easy to create are digital or audio versions of your book, companion worksheets or a workbook, or an online course. The sky is the limit here and a little bit of creativity and imagination goes a long way.
Taking care of your customers with personal touches will help you create genuine relationships and raving fans. Greg adds a personal note to an order before it gets shipped out and he also has a text line where customers can ask him questions. Always think of new ways to add value to your audience as you never know when someone will decide to buy from you. People who buy books are great people because they’re seeking out information on how they can improve their lives and want their futures to be better. How you treat people makes all the difference. Treating your audience well from the start sets you up for long-term success with whatever you decide to offer them next.
What’s Inside:
- Why you should start with the end goal in mind when writing your book.
- How to structure your offerings to offset advertising costs.
- How taking care of your customers can create lifelong fans.
117 jaksoa
MP3•Jakson koti
Manage episode 308008166 series 2941925
Sisällön tarjoaa Ray Brehm. Ray Brehm tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Greg Rollett is an Emmy award-winning producer, best-selling author, and founder of Ambitious.com where he offers an entire suite of products for entrepreneurs who want to be their best. I am a client of his, so I know first-hand how great he is at driving others to succeed. So many first-time authors get excited about their book launch, selling millions of copies and going to signings at big stores, and then feel let down when they realize that’s not what happens. The best thing to do when writing a book is ask yourself why you’re writing it. Using your book as a tool to grow your business often winds up making you way more money than if you were to only depend on royalties for profit.
Greg wrote his book after doing a bit of a reverse engineering process, realizing his main goal was to get clients to sign up for his done-for-you services. He created several products to educate potential clients while still offering massive value, which then would ultimately funnel his dream clients into his highest ticket offering. When writing a book, it always helps to start with the end in mind. Then, create an offer that is the next logical step for someone after they’ve finished reading your book. Some “low hanging fruit” products that are easy to create are digital or audio versions of your book, companion worksheets or a workbook, or an online course. The sky is the limit here and a little bit of creativity and imagination goes a long way.
Taking care of your customers with personal touches will help you create genuine relationships and raving fans. Greg adds a personal note to an order before it gets shipped out and he also has a text line where customers can ask him questions. Always think of new ways to add value to your audience as you never know when someone will decide to buy from you. People who buy books are great people because they’re seeking out information on how they can improve their lives and want their futures to be better. How you treat people makes all the difference. Treating your audience well from the start sets you up for long-term success with whatever you decide to offer them next.
What’s Inside:
Greg wrote his book after doing a bit of a reverse engineering process, realizing his main goal was to get clients to sign up for his done-for-you services. He created several products to educate potential clients while still offering massive value, which then would ultimately funnel his dream clients into his highest ticket offering. When writing a book, it always helps to start with the end in mind. Then, create an offer that is the next logical step for someone after they’ve finished reading your book. Some “low hanging fruit” products that are easy to create are digital or audio versions of your book, companion worksheets or a workbook, or an online course. The sky is the limit here and a little bit of creativity and imagination goes a long way.
Taking care of your customers with personal touches will help you create genuine relationships and raving fans. Greg adds a personal note to an order before it gets shipped out and he also has a text line where customers can ask him questions. Always think of new ways to add value to your audience as you never know when someone will decide to buy from you. People who buy books are great people because they’re seeking out information on how they can improve their lives and want their futures to be better. How you treat people makes all the difference. Treating your audience well from the start sets you up for long-term success with whatever you decide to offer them next.
What’s Inside:
- Why you should start with the end goal in mind when writing your book.
- How to structure your offerings to offset advertising costs.
- How taking care of your customers can create lifelong fans.
117 jaksoa
All episodes
×Tervetuloa Player FM:n!
Player FM skannaa verkkoa löytääkseen korkealaatuisia podcasteja, joista voit nauttia juuri nyt. Se on paras podcast-sovellus ja toimii Androidilla, iPhonela, ja verkossa. Rekisteröidy sykronoidaksesi tilaukset laitteiden välillä.