Appit Ventures' Amanda Moriuchi Reconnects Tech to Humans

Brand Voice Runway with Hersh Rephun

In this episode, Hersh Rephun chats with Amanda Moriuchi, CEO of Appet Ventures, about the human element in tech and entrepreneurship. They discuss the future of Appet Ventures, the impact of privacy laws on app development, and the shift from Facebook to owned technologies. They also explore the challenges of email for audience engagement, the role of AI in brand trust, and the need for authorship disclosure in AI content creation.

Sometimes, it seems to me that execs are hired, while entrepreneurs are "called." Both gigs can come with risk, and be incredibly rewarding, but when one feels called to a venture, they may have to dig a little deeper. That's exactly what Amanda Moriuchi did in 2019, when she was moved to cash out everything she'd accumulated after nearly two decades of experience working with premier startups, Fortune 500 companies, government agencies, and nonprofits to acquire Appit Ventures. It was a huge gamble on tech, and held the future of her family, including husband Aaron, a firefighter, and their children. And this was without forewarning of a lil thing called the pandemic lurking around the corner.

Four years later, Amanda is the driving force behind one of the most successful female-owned tech development firms in the world. She wears her passion for helping clients access and apply the breakthrough benefits of technology on her sleeve.‍

‍To Amanda, if technology is the question, AppIt is the answer.

Find Amanda Moriuchi:

https://www.linkedin.com/in/amanda-moriuchi/

https://appitventures.com/

‍Amanda believes that as CEO, her own leadership style is a direct reflection of her family, both in the way she was raised and in the way she and Aaron are raising their own children. “I’m the mom that is always engaging with my kids and their friends at their level,” she says. “Playing in the pool, jumping on the trampoline, or just kneeling down so we can actually converse face to face makes a big difference. Not just for them, but for me as well. It’s amazing what you learn about life and about yourself when you meet people where they are.”

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(0:00) Introduction and guest Amanda Moriuchi, CEO of Appet Ventures (2:33) The importance of humanity in technology and entrepreneurship (8:29) Amanda Moriuchi's future goals with Appet Ventures and the challenges in technology (11:39) Current climate in the app development world and impact of privacy laws (14:35) Maintaining customer connection and the growing importance of app development (17:05) The shift away from platforms like Facebook for content delivery and business benefits of owned technologies (20:24) Challenges of email for content delivery and audience engagement (22:54) Potential and limitations of AI in audience engagement and brand trust (26:14) The importance of authorship disclosure and stance on AI in content creation (29:14) Closing remarks and podcast outro