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Brand Story: Da-Nada Changing the Story of Tequila
Manage episode 332273715 series 3270046
Sisällön tarjoaa Shannon Peel. Shannon Peel tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Do you have a tequila story that turns your stomach to remember it? That could all change. Shannon Peel talks with Daniel Neeson and Adam Millman of De-nada Tequila. College roommates became business partners and sought out the best tequila distillery in Mexico to make their authentic brand to create a story around this spirit. Its authentic production methods include the use of estate-grown agaves, brick-oven roasting and local natural yeast, while shunning techniques like diffusion, additives, artificial flavours and colours. In this episode they share their vision, their story, and their journey to get their product into the market of 2020 / 2021 when the hospitality industry was feeling the strain of Covid.
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