BW - EP123—005: January 1954—Marilyn Marries Joe and Jack Benny’s Face is Familiar on Suspense

Breaking Walls: The Podcast on the History of American Network Radio Broadcasting

Although Jack Benny spent his TV time on September 13th, 1953 dreaming of being with Marilyn Monroe, on January 15th, 1954 she was officially taken off the market. That day she and retired baseball star Joe DiMaggio were married at San Francisco’s city hall. They would divorce the following year, but remain close friends for the rest of her life. ___________ Airing in his familiar Sundays at 7PM eastern time slot, in 1954 Benny had a radio rating of 8.2, second-highest on the air. For twenty years, Benny’s rating had never fallen out of the top ten, and twelve times he’d had a top-three show. ___________ The January 10th episode celebrated announcer Don Wilson’s twentieth anniversary with the program. In further evidence of the changing broadcast landscape, that season Benny had a TV rating of 33.3. Jack Benny would air one more season of original radio shows. ___________ Eight days later, Benny appeared on Suspense in a story called “The Face is Familiar.” 1954 was Autolite’s final season sponsoring the program. Airing Mondays at 8PM, Suspense pulled a rating of 6. While it was a far cry from the listener heights of just five years earlier, it was tied for seventh overall. ___________ The final autolite Suspense episode aired on June 7th. CBS refused to cancel the series. That fall, Antony Ellis took over as producer/director. The show would continue to air sustained by CBS until the ad department found multiple sponsorship, and the program moved to Sunday afternoons in November of 1956.