Getting Ready for Trade Shows- Brand Edition (Part 1 in Wholesale Week Series)

build your profitable product business with mel robbins thelotco business podcast

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Are you attending your first TRADE SHOW? Are you nervous? Excited? Freaking out?
How much money have you spent on your stand???
If you have you invested to exhibit at a trade show or are thinking about it soon, this episode is for you.
Trade shows are such a great way to boost your wholesale sales and find new stockists but they can be expensive. So if you are now freaking out….or maybe this your 3rd or 4th show and you know you have to make some tweaks to maximise your investment then take heed of these 10, can I call them commandments?
I have been involved in over 100 trade shows whether as a buyer, an exhibitor, an educator or a consultant.
There are definitely some things you need to tick off to make sure you have a successful show.
I hope these tips help you consider some extra elements you may not have thought of and also help prepare you so you are going in with eyes wide open!
I deep dive even further into this in my Trade Show Essentials FREE webinar that covers all your questions you might have about attending and gives you clarity on what to prepare and act on prior to the show, during the show and after the show.
Building A Wholesale Sales Machine training available here.

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I'm Mel Robbins! from @thelotco
Want a Roadmap to Building a Profitable Product Business head here for directions!
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Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Grab my 8 step checklist on building a profitable product business.