Unlocking Growth: The Power of a Stockist List on Your Website (Part 2 in Series Wholesale Week).

build your profitable product business with mel robbins thelotco business podcast

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The Importance of Listing Stockists for Retail Brands

In this episode I share WHY brands need to make their stockist information easily accessible online. I discuss the benefits of having a stockist list, including higher sales rates, better customer experience, and the potential for positive links and backlinks to the brand's website.
I emphasize adopting an abundance mindset and encourages brands to update and share their stockist lists to encourage sell-through and improve customer service.
She also touches on the inefficiency of handling stockist inquiries via email and invites listener feedback on the topic.

00:00 Introduction to the Lotco Business Podcast

00:34 Frustration with Brands Hiding Stockist Information

01:39 The Importance of Sharing Stockist Information

03:10 Encouraging Brands to Update Stockist Lists

05:23 Conclusion and Call to Action

Want to up your Wholesale game? Grab my guide on all things Wholesale and nailing your first 20 stockists here.
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I'm Mel Robbins! from @thelotco
Want a Roadmap to Building a Profitable Product Business head here for directions!
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Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Grab my 8 step checklist on building a profitable product business.