S02E13 Question Everything - the mantra used by Ian Humphris to fuel his marketing scale-up and £23 million exit.
Manage episode 364878679 series 3364430
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Ian is an entrepreneur who built and, after 7 years, sold a highly successful marketing agency for £23 million.
In this episode, he shares the lessons learned on his journey so far.
Ian had a postcard on the wall beside his desk at his first job with 2 words on it - “Question Everything” - and he’s lived his life by that mantra ever since.
A deep thinking entrepreneur who has always challenged conventional thinking, and so I let the tape run as he was sharing so much wisdom.
You’re going to learn:
- The importance of finding a co-founder with complementary skills to your own and where, as Ian says, 1 + 1 = 3 otherwise you're wasting your time.
- His unique view on how to build a business and win new clients - a core skill for any successful company but particularly one that has the ambition to scale up.
- The value of spending time with your business advocates and partners, sharing your story explaining your future plans and vision - and it was this that eventually led to the sale of the company to a PLC.
Towards the end of our conversation, Ian explains the importance of challenging conventional thinking particularly when it comes to pricing your services. This is a subject that we've done a lot of work on in my business and one that every entrepreneur should reflect on.
Remember - “Question Everything.”
Links:
https://www.lbbonline.com/news/communisis-acquires-life-in-23-million-deal
https://www.linkedin.com/in/ian-humphris-5bb8a413/?originalSubdomain=uk
Kotler on Marketing by Philip Kotler (1999-06-07) Hardcover
How not to Plan: 66 ways to screw it up
How Brands Grow: What Marketers Don't Know: Amazon.co.uk
Eat Your Greens - Wiemer Snijders: 9781789016758
https://www.amazon.co.uk/Choice-Factory-behavioural-biases-influence/dp/085719609X
This podcast is produced by GR Media
Sponsored by Capital Asset Management
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