Ep. 026 Interview Series: Adil Amarsi on Storytelling and Emotional Connection in Copywriting

Business Breaks - All Things Business

Warning: this interview contains occasional strong language (which may be unsuitable for children)!

Guest Bio:

Adil Amarsi's childhood was filled with challenges from a young age due to his father's disability. Growing up, Adil spent most of his time watching TV with his dad, who loved watching the news, trivia games, and the Home Shopping Channel. These experiences helped shape Adil's brain and taught him how to sell and use strategic thinking.
When he was 12, his slow writing skills were noted by his teachers, but instead of improving his speed, Adil began writing stories instead. After his parents separated for two years, they reconciled, and Adil's family moved to the other side of town. Despite the challenges he faced, Adil's experiences as a child helped him develop a unique perspective and skill set that he would use throughout his life.

Episode Summary: Copywriting Mastery, Writing Sales Letters, Psychology & Juggling Multiple Projects

- The Art and Science of Writing Sales Letters
- Different ways to write a sales letter
- Importance of matching the writing style to the audience's preference
- The formula of writing sales letters: headline, sub-headline, opening paragraph, and introduction
- The psychology and mechanics behind the writing of sales letters
- Adele Revella's Approach to Copywriting and Business
- Copywriters lacking sales, strategy, marketing, and product creation knowledge
- Adele's strategy for maximising sales: survey, warming up with stories, creating an offer, generating demand, and lifetime purchases
- The importance of partnering with others and reaching different audiences
- AI as a tool rather than a replacement and the AI project
- The greatestcopywriterlife.com website to become a resource for marketers and business owners
- Stories and Personal Journey
- Encouragement from the father to write stories
- Two-hour commute to school utilized for writing, joke, journal, study, and listen to hip hop
- Discovery of talent in copywriting and taking every sales job to harden those skills
- The billion-dollar career earnings for clients
- Creating a Customer Avatar
- The long-form method, celebrity method, and AI-created custom profiles
- Understanding where the customer is in their own story
- Social Media and Copywriting
- Finding a balance between personal and professional content
- Building relationships on social media is like getting to know someone at a party
- Focusing on ideal customers
- Principles and Techniques in Copywriting
- The use of words and language
- The importance of good design and layout in a sales page
- The example of how changing language and design of a sales page increased conversions
- Recommended Books
- "Laws of Human Nature" by Robert Green
- "No BS Time Management for Entrepreneurs" by Dan Kennedy
- "The Alchemist" by Paulo Coelho
- "Advertising Secrets of the Written Word" by Joe Sugarman
Adil's Instagram:
Adil Amarsi (@adilamarsi) • Instagram photos and videos
Adil's Programme:
GreatestCopywriterAlive.com – Become The Greatest Copywriter Alive

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