140 - Mastering Trust Building and Credibility in Legal Marketing with Michael DeLon

Center Stage: Spotlighting Business Challenges

Join us in an enlightening conversation with Michael DeLon, founder of Paperback Expert, as we delve into trust-building and how it transforms prospects into committed clients. We spill the secrets on how to elevate your content game, cutting through the noise, and making your brand the go-to expert, using platforms such as blogging, videos, social media, and emails.
Learn why the pros like Gary Vaynerchuk emphasize the value of having multiple touchpoints with your audience and the unique role this plays in fostering trust and credibility. Finally, we explore the boundless power of podcasting and books in creating that much-needed trust. We discuss the advantages of starting your podcast, the invaluable relationships it can help you forge, and why it's a potent tool for establishing yourself as an industry expert.
Check out how Michael and his team can help your firm at www.paperbackexpert.com and get your Credibility Score to see how credible you currently are at www.credibilitycalculator.com
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1. 140 - Mastering Trust Building and Credibility in Legal Marketing with Michael DeLon (00:00:00)

2. The Importance of Credibility in Marketing (00:00:11)

3. Content Repurposing and Nurturing Leads (00:11:29)

4. Nurturing Leads and Building Referrals (00:17:01)

5. The Power of Podcasting and Books (00:32:23)

6. Offering Help and Networking in Business (00:36:19)