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What market research methodology lessons did we learn in 2021 that should inform our 2022 plans?
Manage episode 372632642 series 3497854
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Welcome to Part 1 of a 4-part series: Prepping Your Market Research & Insights Team for 2022. What did we learn in 2021 that we should leverage as we plan for 2022? Part 1 focusses on the question: “What did we learn in 2021 about research methodology choices that we should leverage as we plan for 2022?” Hosted by Research Rockstar Lead Instructor Kathryn Korostoff, with fantastic guests, and true Research Rockstars:
- Amy Anderson, Owner of Solutions Through Research and Research Rockstar Instructor. Amy is the primary research strategist & analyst at Solutions Through Research, and regularly works with research firms and agencies as “bench” support.
- Michelle LeGros, Insights and Marketing Consultant and Research Rockstar Instructor. Michelle is an insights leader who brings strategic and practical insights solutions to help organizations answer key business questions. She has spent more than 25 years on both the client and supplier sides of insights & marketing research.
The 4-part series is being released on four consecutive Tuesdays starting November 2 on YouTube, Apple Podcasts, and Audible (Amazon).
Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats, and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations. ***We believe it: Inside every market researcher, is a Research Rockstar!*** Hope you enjoy this episode of Conversations for Research Rockstars. http://www.researchrockstar.com/ Facebook - https://www.facebook.com/ResearchRockstarTraining Twitter - https://twitter.com/ResearchRocks LinkedIn - https://www.linkedin.com/company/2038750 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com
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