Manage episode 345737307 series 2954729
In this episode, Danny and Abe talk with Melissa about her highly impactful course design structures.
In this episode we discuss:
- How to create ways to support different styles of learning.
- Changes in course creation and how student expectations are evolving.
- The competitive advantage of instructor involvement and regular course updates.
- Premium courses vs. celebrity or low-cost courses.
- The value of built-in checkpoints throughout the course that lead to stronger iterations.
- Why it’s important to implement elements of practice into your course.
- Why you should consider a very thorough onboarding process.
- What is the 40/40/20 rule, and why is it important?
- What is the Learn-Practice-Apply model, and how can you use it to improve your course?
- How starting with a smaller, simpler course can help you build your dream course.
“You know, taking a lot of online courses gives us a sense of what they should include, but it doesn't mean we understand what goes into doing it really well. And there's a learning curve just like there is with anything else.”
– Melissa Guller
Melissa Guller is a course creation expert and the CEO of Wit & Wire, where she helps creators turn their skills and passions into profitable online businesses.
Previously, Melissa worked full-time in the online course industry as the Senior Launch Manager for Ramit Sethi’s 8-figure course business and the Director of Marketing for Teachable, the #1 online course creation software.
Resources or websites mentioned in this episode:
- Guest: Melissa Guller
- Hosts: Danny Iny & Abe Crystal
- Producer: Cynthia Lamb
- Executive producer: Danny Iny
- Assembled by: Geoff Govertsen
- Audio Post Supervisor: Evan Miles, Christopher Martin
- Audio Post Production: Post Office Sound
- Music soundscape: Chad Michael Snavely
- Making our hosts sound great: Home Brew Audio
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Music and SFX credits:
Episode transcript: Structural Evolution (Melissa Guller) coming soon