James Houlihan - Content Creator - YouTube and Twitch Streamer

Digital Marketing Insights Show

This episode features the creative James Houlihan. James is a YouTube Content Creator and Twitch Streamer. He talks about building a community and how he got started as a gamer streamer in Ireland. James starts by breaking down what you need to be a streamer. Recommending OBS Studio which is open-source software for video recording and live streaming (for Windows, Mac or Linux). He explains Twitch in further detail how it works, and a general overview then breakdown his gaming market. James recommends using the website sullygnome which shows Twitch statistics and analytics. So he understands what games are being watched the most and finds opportunities. He also talks about sponsorship and how you can use streamelements to sponsor some of these channels. He talks about how the metaverse and web gaming could improve the industry as well as his own accounts. This is a great episode for anyone looking to know more about Twitch and the gaming industry.