Episode 19: "Creative Courage" with Dhaval Bhatt

Disruptive Influence with Jeff Abracen

Dhaval Bhatt, Founder and Chief Creative Officer of Courage Inc., joins Jeff Abracen to break down what it takes to create bold, impactful advertising. They dive into treating clients as collaborators, balancing creativity with commerce, and why the human-to-human approach matters more than ever. Dhaval shares how he built one of Canada’s top and most awarded agencies in under three years, the mindset shifts behind selling radical ideas, the people who have inspired him, and the lessons that keep him—and his team—pushing for better work every day.
Chapters

00:00 Intro
03:02 Building Courageous Client Relationships
05:53 Human-to-Human Communication in Marketing
08:46 The Importance of Being Proactive
12:08 Promises of Courage: A Unique Agency Approach
15:01 Selling the Sizzle: The Art of Presentation
17:52 The Pursuit of Perfection in Advertising
21:11 Founding Courage
24:03 Collaboration in High-Stakes Production
28:27 Adapting to Client Needs
30:22 The Role of Celebrity in Advertising
34:10 Creative Connections with Calendar Events
37:58 The Customer Experience
41:47 Behind the Scenes of Agency Work
44:07 The Pursuit of Perfection in Creativity
48:45 Influences on Creative Growth
52:36 The Human Element in Professional Relationships
54:27 Guiding the Next Generation of Creatives

Connect with Jeff Abracen on LinkedIn [https://www.linkedin.com/in/jeffabracen/]
If you are or know a disruptive influencer who would make a great guest, we'd love to hear from you.
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Cover art by Daniel Devoy
Music by Stephen Voyce
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