Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Sisällön tarjoaa Jessica Delahunt and Sender Score Powered By Validity. Jessica Delahunt and Sender Score Powered By Validity tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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BIMI, BIMI More: How to Boost Email Engagement with Tom Bartel, SVP of Data Services at Validity
MP3•Jakson koti
Manage episode 351683913 series 3426218
Sisällön tarjoaa Jessica Delahunt and Sender Score Powered By Validity. Jessica Delahunt and Sender Score Powered By Validity tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Episode Summary:
Are you tired of fighting for attention in stuffed inboxes? Brand Indicators for Message Identification (BIMI) might be the answer.
We know what marketers are thinking: Did we really need yet another email acronym? But BIMI is so much more than that. In this episode of Email After Hours, Tom Bartel, Senior Vice President of Data Services for Validity, joins hosts Guy Hanson and Danielle Gallant to explain how senders can use BIMI to win more clicks and conversions in the inbox. They’ll discuss the benefits of BIMI, how to implement it, adoption trends, and why senders will want to be early adopters of this emerging specification. (Best of all, they’ll do it in plain English!)
If you enjoyed this episode then please either:
Are you tired of fighting for attention in stuffed inboxes? Brand Indicators for Message Identification (BIMI) might be the answer.
We know what marketers are thinking: Did we really need yet another email acronym? But BIMI is so much more than that. In this episode of Email After Hours, Tom Bartel, Senior Vice President of Data Services for Validity, joins hosts Guy Hanson and Danielle Gallant to explain how senders can use BIMI to win more clicks and conversions in the inbox. They’ll discuss the benefits of BIMI, how to implement it, adoption trends, and why senders will want to be early adopters of this emerging specification. (Best of all, they’ll do it in plain English!)
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow ‘Email After Hours’ on Spotify
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others.
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)
48 jaksoa
MP3•Jakson koti
Manage episode 351683913 series 3426218
Sisällön tarjoaa Jessica Delahunt and Sender Score Powered By Validity. Jessica Delahunt and Sender Score Powered By Validity tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Episode Summary:
Are you tired of fighting for attention in stuffed inboxes? Brand Indicators for Message Identification (BIMI) might be the answer.
We know what marketers are thinking: Did we really need yet another email acronym? But BIMI is so much more than that. In this episode of Email After Hours, Tom Bartel, Senior Vice President of Data Services for Validity, joins hosts Guy Hanson and Danielle Gallant to explain how senders can use BIMI to win more clicks and conversions in the inbox. They’ll discuss the benefits of BIMI, how to implement it, adoption trends, and why senders will want to be early adopters of this emerging specification. (Best of all, they’ll do it in plain English!)
If you enjoyed this episode then please either:
Are you tired of fighting for attention in stuffed inboxes? Brand Indicators for Message Identification (BIMI) might be the answer.
We know what marketers are thinking: Did we really need yet another email acronym? But BIMI is so much more than that. In this episode of Email After Hours, Tom Bartel, Senior Vice President of Data Services for Validity, joins hosts Guy Hanson and Danielle Gallant to explain how senders can use BIMI to win more clicks and conversions in the inbox. They’ll discuss the benefits of BIMI, how to implement it, adoption trends, and why senders will want to be early adopters of this emerging specification. (Best of all, they’ll do it in plain English!)
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow ‘Email After Hours’ on Spotify
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others.
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)
48 jaksoa
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