How to Automate Emails for Maximum Revenue with Jeanne Jennings, Founder and CEO of Email Optimization Shop

Email After Hours: The Podcast for Email Senders

Episode Summary:
Say your team spends hours weekly managing your company’s email campaigns, but the results are meh at best. Leadership is pushing for results, while on the other hand, running manual campaigns is eating into the team's productivity and morale. Sound familiar? Email automation might be the answer.

In this episode of Email After Hours, Jeanne Jennings, a twenty-year veteran in the email marketing space and the Founder and CEO of Email Optimization Shop, discusses all aspects of email automation, from implementation tips to pitfalls. She also explains the importance of a robust automation strategy to help marketing teams deliver relevant, personalized content at scale.

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Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others.
Check out our three most downloaded episodes:

• Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
• The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
• New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)