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Engaging Stakeholders Mindfully to Develop Your Customer Base
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In this, the second of four episodes, journalist Kim McAllister and Bobby Pembleton, Enterprise Executive at Edinburgh Innovations at the University of Edinburgh, talk to an entrepreneur about her journey to define her stakeholders and customers.
Alison Wood, the founder of Floco (flocowear.com), a reusable period product, talks about who to listen to and a t what stage,
She is joined by student enterprise manager Lorna Baird, who has also been on an entrepreneurial journey.
This podcast is part of the resource material for the Enterprise Foundation Programme at the University of Edinburgh.
Find out more about the programme HERE
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