Ursula Eysin - CEO and Founder of Red Swan Vienna

Fearless Women Podcast By Janice McDonald

Well, My fearless listeners, these remain challenging times and our resilience continues to be tested … and tested. Sometimes, It can feel like we’re swimming in an ocean of uncertainty. The future is uncertain but what if I told you you can turn that uncertainty into a competitive advantage?

My next guest, Ursula Eysin has answers on how to do this. She’s a creative strategist who helps, entrepreneurs, start-ups, and governments do precisely that. To turn uncertainty into an advantage using the scenario thinking method. She’s the CEO and founder of Red Swan Vienna and will help us imagine and create our future. I love the sound of that.

Listen till 11:44 to hear Ursula talk about why people don’t like uncertainty and where that feeling comes from.

“No one likes uncertainty. People hate uncertainty. But actually, we have this basic human uncertainty, which already starts with do other people like me. And that sounds very trivial, but actually, our psychology did not really change in the last thousands of years. So when we were not liked by the group, by the others, in a tribe or in the caves, there was actually a question of life and death.

So we still do have this reaction. So this is our basic uncertainty and it's actually quite frightening. So I would not try to tell people just, uh, give up on certainty because I know we need, in some places, we need some kind of certainty. We need to feel safe.”

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