Message Points: Attributions, Personalizations and Memes
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We hear a lot about personalization in content marketing, but what does it mean to add "personalization" to anything?
Is your attribution software lying to you or misleading you? If so, what can you do about it?
We know that memes get engagement, but can you use them in content marketing and get similar results? Can memes make a company look bad?
As Google implements its helpful content updates, what should you be doing (and not doing) to take advantage of it and not get penalized?
Today's insights answer these questions and more in this episode of Message Points.