E4: B2B Expos: Reducing Your Stress During the Expo

GET TO YES by Listening, Not Telling with Neil Osborne | Selling in the Hair, Beauty and Body Industries

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6+ y ago 11:56

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Managing your stress during an expo is the difference between feeling like you’re running non-stop and enjoying your expo, knowing you have solid systems in place. Neil discusses the importance of having a great lead capturing system, the various ones he’s used, as well as some of the big mistakes he’s seen companies make at expos. He also introduces the concept of a bridging strategy, that’s designed to seamlessly turn your expo time into real sales, post-expo.

In this episode you’ll learn:

An easy way to collect accurate contact information from leads
Have a clear plan to connect the expo experience to the next step after expo
Different ways to collect information from the contacts you have at the expo
Some of the mistakes companies make and how it’s cost them dearly
How to build an effective bridging strategy
How to make the post-expo meeting an extension of the expo

See omnystudio.com/listener for privacy information.

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#Business #Neil Osborne | The Sales Catalyst #B2B Expos