What Is Target Impression Share In Google Ads?

Google Ads Like A Boss

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Learn what is Google Ads Target impression share bid strategy and what it means.

Please say something about target impression share. We hardly ever use that to be honest with you, unless it is for a brand campaign and you want your branding and also you want as much impression share as possible. So that's what it is, the target impressions share. So you set up your target impressions here that I want 90% or more or 80% or more.

Then you would do that. I can't remember the last time we use this bidding strategy. So that's not a lot to talk about or say about. Only that you are bidding very aggressively so you don't lose out in the auction and obviously you win that impression in the auction. Okay, nobody tells us about it? It's because not many people use it. Perhaps at big enterprise level accounts, they probably might use it, but I don't know of many agencies using a target impression share.

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