S1E10 | Truths About Modernising the $15B Ayurvedic Wellness Market | Ameve Sharma, Kapiva

Hard Truths By Vertex

How do you get millennials to buy something usually recommended by their grandparents? And how do you keep their attention when the product you sell takes months to show results? How do you know when you’ve achieved product-market fit?

In This Episode

• (01:02) Ameve’s story and the inception of Kapiva
• (05:38) How Kapiva Retains Customers
• (07:22) Vertex and Kapiva
• (08:49) Partnering with movie star Malaika Arora
• (10:40) Hard Truths about building D2C brands
• (13:10) Launching new products and
• (14:01) The case for geographic expansion
• (16:00) Sometimes timing beats product
• (17:22) A simple test for Product-Market Fit
• (19:33) A simple tactic for customer centricity
• (21:12) How a best-seller was built from customer feedback
• (24:00) Finding good investors
• (25:47) Honest investor conversations
• (28:47) Vision for Kapiva

Hard Truths by Vertex is a top 5 Entrepreneurship show in Singapore and we interview some of the most accomplished founders, investors, and experts from across the Asian ecosystem. If you are interested in the startup space, make sure you subscribe or follow so you never miss any of our great episodes.

Our Guests

Ameve Sharma is the founder and CEO of Kapiva, a leading Ayurvedic brand in India. Kapiva offers a wide range of natural and effective products for health and wellness. Using only the highest-quality ingredients and traditional techniques, Kapiva is committed to delivering better health outcomes to its customers through holistic Ayurvedic solutions.

Links

• Show notes and full transcript for the episode

Your Host

Elise Tan is the Director of Communications and Community at Vertex Ventures Southeast Asia and India. Prior to joining Vertex, she had extensive experience in investor relations and partnerships at global venture funds and accelerators with more than $100m in AUM. Elise also currently runs a Southeast Asia-based startup community of nearly 800 entrepreneurs called the Asia Startup network and actively supports their startup journey through panels, meet-ups, and mentoring programs.
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Vertex Ventures Southeast Asia & India is a pioneer in investing in tech start-ups in this region and has helped to build a number of unicorns. In this podcast, we seek to share and uncover the Hard Truth - raw, unfiltered insights and venture capital knowledge from across Southeast Asia and India. Tune in to learn from leading founders, innovators, venture capitalists, and industry experts in the region and to gain industry insights from those in the know.

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