A surprise benefit of niching down your video production business with Adam Forgione. EP #283

How to Scale a Video Business with Den Lennie

Here's a sneak peek at what you'll hear:

• Rock solid advice to filmmakers about CRM software. (Sadly, if you asked most filmmakers what CRM software they're using, they'll stare at you like a dog that's just been shown a card trick. - 2:00)
  
• How Gen Y and Z have killed the phone call, and... how this could come back and bite them in the arse, especially when it comes to business. - 5:20
  
  
• Exceedingly dumb mistakes many filmmakers make when would-be clients contact them. Den talks about the two biggest mistakes at 6:45
  
• Den and Adam give the thumbs up to this particular CRM software. - 6:55
  
  
• A quickie crash course in Customer Relationship Management. - 9:00
  
• How to (ethically and 100% legally) spy on all your website visitors. And, how to use this “intel” to help turn these leads into happy paying clients. - 10:00
  
  
• A ridiculously easy (and very effective) conversion strategy that probably less than 1 in 1,000 filmmakers are using. (If you want to get an easy leg up on your competition, simply start doing what's revealed at 14:30)
  
• How to "rig" it so that you, and you alone, become the obvious choice for your prospects. - 16:00
  
  
• You can lead a filmmaker to effective business follow-up, but you can't make them implement. - 16:30
  
• The “n-word” that can bring video production businesses droves of new leads and new business. - 18:00
  
  
• Why the "I don't have time to read" excuse is now just pure and unadulterated B.S.
  
• Den unapologetically repeats his semi-famous “marketing mantra”. (Den says his clients always get a little confused and put off when they first hear this mantra - but those clients who try it have no issues with the results. - 20:00)
  
• A surprise benefit of niching down your video production business. - 21:00
  
  
• An ingenious “front-end marketing” strategy that probably less than 1 in 10,000 businesses know about. (If done correctly, this clever marketing strategy can quickly make your filmmaking business seem like the obvious choice to any website visitor looking to hire a video production company - 21:20
  
• The absolute best time for non-profit businesses to (1) hire a video production business, and (2) when, how, and where non-profit businesses should use those videos. - 23:30
  
  
• A secret way to market your filmmaking business to lawyers. Details at 27:00
  
• A shockingly good insight into what filmmakers really are, and what they should really be doing. (HINT: it ain't just creating videos. Once you understand this, you'll be able to bring far more value to your clients, thus making your filmmaking business stand head and shoulders above the competition. - 31:00)
  
• What clients really want when they hire a video production business. (Yes, they want great videos, of course, but this one thing mentioned at 31:00 is what they're really after.)
  
  
• The simple (but effective) "60-Second Sales Pitch" any video production business could (and should) use. - 32:00
  
• What Ben said. Listen in at 34:00 and hear this man's brilliant insight into sales and marketing. This eye-opening look into marketing a filmmaking business might just become the catalyst for better marketing.

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