The Freelancers guide to getting hired by agencies with Amy Marshall. EP #289

How to Scale a Video Business with Den Lennie

Here's a sneak peek at what you'll hear:

• An insider's advice to freelancers who want to become the go-to videographer for ad agencies. (Follow this advice and you can potentially be on speed dial for multiple agencies. - 1:30)
  
  
• An outreach marketing fallacy that keeps video freelancers from picking up new business. (Buying into this fallacy will castrate all your marketing efforts - 2:00)
  
• How NOT to do outreach marketing. (If your outreach marketing sounds like the example given at 4:20, then you'll want to change that right quick. Here's how...)
  
  
• A ridiculously simple way (yet overlooked by most people) to get on the radar of producers and directors of big agencies who hire video freelancers. - 5:00
  
• Why video freelancers should think more like sleazy car salesmen. - 6:00
  
  
• Key people to approach inside an ad agency if you're a videographer looking for work. - 11:00
  
• Den's "how NOT to turn up to a corporate gig" story. (Megadeth were a great '80s metal band but rocking up to a corporate gig looking like one of the band members is probably not a great idea. - 13:00)
  
  
• A crackbrained thing many video freelancers do to their fees when working for big agencies. Doing this will always backfire. - 16:30
  
• The surprising power of being organized. (It ain't sexy. It ain't exciting, but by golly, this one attribute will get a videographer more work than just about anything else. - 18:00)
  
  
• The pros and cons of working for an ad agency as a hired videographer. - 22:00
  
• A classy way to deal with producers and directors who have the creativity of a house brick. - 24:00

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