Understanding the “Marketing Triangle” with Matt Smolen. EP #281

How to Scale a Video Business with Den Lennie

Part two of Matt Smolen
Here's a sneak peek at what you'll hear:

• Imagine running a successful film production business where you're totally off the tools to the point where you don't even go on shoots. Wouldn't that be nice? (Well, that's Matt's situation now, thanks to Den's VBA coaching program which helped Matt put systems and procedures in place so Matt can work on... well... hear it from Matt himself at 2:00)
  
• Matt's clever litmus test knowing which clients to take on and which ones to pass on. Taking on the wrong client can be a nightmare. (It's simply not worth the trouble, no matter how good the money is. Here's how Matt guards himself against nightmare clients. - 3:00)
  
• Why you're already sitting on your next bunch of new business. (That's right. There is new business sitting right under your nose. This no-brainer (yet overlooked by most people) way to pick up new clients is revealed at 5:00)
  
• The marketing noob's guide to online lead generation. - 7:00
  
• A crafty marketing "tool" that can do all the sifting and sorting for you when looking for clients, so you only hear from the ones who are pre-sold and keen to hire you! - 9:40
  
• What the "Marketing Triangle" is... and... how understanding it can make you a far more effective marketer. -11:00
  
• What an "HVC" offer is, and... how to use it to turn ice cold leads into hot new business. Do this correctly, and you can get a horde of new clients rushing to your doorstep without even having spoken to them! - 10:00
  
• A dignified way to repel tire-kickers, lookie-loos, and flaky prospects who love to waste your time. Not only does the method send the low-quality prospects running for the hills, but it has a way of attracting high-quality prospects. - 12:00
  
• Attention All Film Production Companies: Are you saying this on your website's homepage? If so, you might wanna change that right quick! Hear the full story at 13:00
  
• A secret way to turn one piece of marketing content into multiple pieces. - 14:00
  
• A "just plain silly" mindset many video freelancers have when it comes to marketing their business. Thinking this way will undermine all your marketing and sales efforts. - 15:20
  
• A little-talked-about reason why you should get your prospects on the phone. (And no, this is not so you can hard sell them on your services, although that's a possibility. Nope. There's another reason that's of immense value. -15:50)
  
• Little-known psychological insights into today's online consumer, and how this affects those who promote their video production business online. - 18:00
  
• A "stealth" online marketing technique that, when done right, can convert far more online leads into new paying clients. - 19:00
  
• How to make your video business almost omnipresent so that no matter where your prospects go or how busy they get - there you are! - 23:00
  
• A marketing goof almost all business owners make when they get new leads. Doing this is like throwing money away. But don't be too quick to scoff. There's a good chance you're making this blunder, too. - 24:00

Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Get more great resources over at https://www.denlennie.com/

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Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Get more great resources over at https://www.denlennie.com/