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153. How Liquid Death Disrupted The Beverage Industry & Built A $700 Million Brand By Making Water Cool
Manage episode 357907173 series 3282152
Let's dive into the deep end to learn how Liquid Death’s 40-year-old founder Mike Cessario turned "the dumbest name" and a Facebook post into a $700 million water brand. (P.S. They recently launched tea, which I personally tried and I'm OBSESSED!)
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EVERYTHING YOU NEED:
1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
198 jaksoa
153. How Liquid Death Disrupted The Beverage Industry & Built A $700 Million Brand By Making Water Cool
Kindly Gifted: The Business Of Influence and Personal Branding with Kate Terentieva
Manage episode 357907173 series 3282152
Let's dive into the deep end to learn how Liquid Death’s 40-year-old founder Mike Cessario turned "the dumbest name" and a Facebook post into a $700 million water brand. (P.S. They recently launched tea, which I personally tried and I'm OBSESSED!)
--------
EVERYTHING YOU NEED:
1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
198 jaksoa
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