001 - Introducing the new Optix Podcast - More Than Digital Marketing

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Optix Solutions are back with a brand new podcast format. Join us for weekly discussions on the latest goings on in the world of Digital Marketing. This week's show is hosted by Jack Warne and Luke Stone.

See below links to this week’s discussed topics.

Starbucks is getting ready to release NFTs [Source: Delish]

https://www.delish.com/food-news/a40837421/starbucks-digital-initiative-nfts/

Digital out-of-home ads now in Display and Video 360 [Source: Google]

https://blog.google/products/marketingplatform/360/digital-out-of-home-ads-now-in-display-video-360/

Google’s New Helpful Content [Source: Optix Solutions]

https://www.optixsolutions.co.uk/blog/googles-new-helpful-content-update

Influencer endorsement makes consumer engagement far more likely [Source: Marketing Tech News]

https://www.marketingtechnews.net/news/2022/aug/30/influencer-endorsement-makes-consumer-engagement-far-more-likely/

Here’s a link to the video version of the podcast on YouTube:

https://www.youtube.com/watch?v=YgVv9GsqLyk

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