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Building a CPG Brand: Insights from a $225 Million Exit
Manage episode 407383673 series 3560876
Sisällön tarjoaa Drew Snocki and Nerd Marketing. Drew Snocki and Nerd Marketing tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
What's it like to exit for $225 million? Craig Elbert spills. He's the former CMO of Bonobos and now Co-Founder, CEO at Care/of, a company that was sold to Bayer for $225 million.
Craig digs in on how to think about an exit for a CPG brand, emphasizing the importance of tackling specific problems in a consumer-friendly way. He uses the example of Care/of, which focuses on simplifying the confusing vitamins and supplements market by making it easier for consumers to know what to take and build a habit.
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