Kerry Meakin, "The Professionalization of Window Display in Britain, 1919-1939" (Bloomsbury, 2024)

New Books in Economic and Business History

In recent decades, the disciplines of retail history, business history, design and cultural history have contributed to the study of department stores and other types of shops. However, these studies have only made passing references to window display and its role in retail, society and culture. In The Professionalization of Window Display in Britain, 1919-1939 (Bloomsbury, 2024) Dr. Kerry Meakin investigates the conditions that enabled window display to become a professional practice during the interwar period, exploring the shift in display styles, developments within education and training, and the international influence on methods and techniques.

Piecing together the evidence, visual and written, about people, events, organisations, exhibitions and debates, Dr. Meakin provides a critical examination of this vital period of design history, highlighting major display designers and artists. The book reveals the modernist aesthetic developments that influenced high street displays and how they introduced passers-by to modern art movements.

This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars.

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