Nodes of Design#84: UX strategy by Denise Pilar


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Denise Pilar is a UX Researcher/Strategist with over two decades of experience. She is also one of the three authors of the very first Brazilian book on UX Research: UX Research com Sotaque Brasileiro (in Portuguese). She holds BS and MS degrees in Computer Science, a Ph.D. in Cognitive Psychology, an MBA in Positive Psychology, and is currently a strategist at NU bank.

In this episode, Denise shared great insights on UX strategy and its importance. She spoke on different frameworks for UX Strategy and how to measure the strategy's success. We then discussed the initial steps for the design team/designer to create a strategy that solves the business goals and user needs and how to dynamically modify the strategy based on the users' inputs and feedback. Later, we concluded the show with Denise's advice on effectively narrating a strategy to a broader audience.

Takeaways - What is UX Strategy, Different frameworks of UX Strategy, Establishing a strategy.

Denise Pilar book - UX Research com Sotaque Brasileiro

Books recommended by Denise.

Humankind: A Hopeful History by Rutger Bregman

Design of Everyday Things

Contextual Design

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This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

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