Manage episode 341561395 series 3311112
We have Gerald Murphy talking about everything SEO, marketing, AI content and also his work that he does at similar web as a senior solution business manager.
We dive into topics such as:
- SERP features
- New features coming out for SimilarWeb
- Alternative search engines like TikTok
- The evolution of SEO as a role
- How we saw COVID and Google's real time reaction to the SERPs
- User Behaviors and how you can leverage this as a marketer specifically the user journey and not just looking at keyword ranks
- Creating original content, and how much does Google care about that
- AI content - OPINIONS!
- Gerald's advice for people just getting into the industry