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Stoner's Pizza Joint CEO talks economy, that kitschy name
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In this episode of the Pizza Marketplace Podcast, host Mandy Detwiler, editor of Pizza Marketplace, talks to John Stetson, CEO of Florida-based Stoner's Pizza Joint.
The brand was founded in 2013 in Savannah, Georgia. The first location had a stone oven, which is from where the brand takes its name. Though the brand enjoys its double entendre namesake, there's actually no cannabis involved in the recipes, though Stoner's does use it in its marketing.
"We kind of pivot depending on the marketing we're in," Stetson said. "If we're on a college campus, I think we're very outgoing with the name. If you go into one of our locations we'll have #legalizemarinara, #ownajoint, #getbaked -- those kinds of play on words of cannabis and pizza simultaneously. But, then you go into some other demographics where it's more of a community and it doesn't resonate as well. We, in those markets, will drop the 'Joint' from our signage as 'Stoner's Pizza.'"
He said he doesn't want to lose that family of four ordering a pizza on a Friday night and the franchisees strive to be local pizzerias in their respective communities. The brand also delivers to a lot of schools, so it's cognizant of how the brand stands in the community.
"We use it to our advantage when we can and obviously pull back when we need to," Stetson said.
To hear how Stoner's Pizza Joint is weathering the economy and more, click the link above.
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