#9 Responsibilities of Product Owners and how to say NO – Robbin Schuurman (Prowareness)


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Hey everybody! We’re back with freshly recorded insights and practical tips for Product Owners. This time we chat with Robbin Schuurman who shares practical insights and tips from his own experience as a Product Owner, Professional Scrum Trainer and Agile Transformation Lead.

In this video we discuss one of the most important skills of a Product Owner when working with Stakeholders: saying no. Robbin is working on a book featuring 50 shades of ‘No!’ together with Willem Vermaak. As a sneak preview, Robbin shares two of the shades of ‘No’ with us. And more importantly how they will help your mandate and Stakeholder collaboration as a Product Owner.

This Episode is the first of a new experimental format: we have a longer, in depth audio recording, and somewhere in the middle of it, we put a short focused topic, which is also released as a video. If you want to learn more about Robbin’s experiences, tips & tricks, please check out the FULL podcast interview on iTunes or in Soundcloud:

In this full interview we discuss many more topics, ranging from Scrum Team collaboration to Stakeholder management to Value steering (closing the feedback loop by implementing metrics and end-user validation). Also, we discuss the relevance of Scrum for non-IT environments with some examples. Finally, Robbin shares his highlight of the Scrum Guide, as well as explains why he loves his Apple products so much & what Product Owners can learn from Apple.

Please let us know any questions or feedback on any of the below channels.

We aim to continually improve this series, therefore we highly value your feedback.

Feedback form: https://www.surveymonkey.com/r/2YC9ZJ7

Follow & tweet: @po_podcast https://twitter.com/PO_Podcast

Email: Productownerpodcast@prowareness.nl

Sjoerd @ Linkedin: https://www.linkedin.com/in/sjoerdkranendonk

Links & resources from this episode

Robbin on LinkedIn: https://www.linkedin.com/in/robbinschuurman

All Robbin’s blogs: https://www.scrum.nl/author/prorobbinschuurman/

Subscribe to the podcast & find previous episodes

Soundcloud: https://soundcloud.com/productownerpodcast/

iTunes Podcasts: https://itunes.apple.com/nl/podcast/product-owner-podcast-powered/id1183369330?l=en&mt=2

TuneIn: http://tunein.com/radio/Product-Owner-Podcast-p941555/

Learn more about Product Ownership at the Prowareness Agile Academy

Product Owner training: https://www.agileacademy.nl/training/?eventtitle=professional-scrum-product-owner-training

Product Owner Advanced training: https://www.agileacademy.nl/training/?eventtitle=product-owner-advanced

SAFe Product Management/Product Owner training: https://www.agileacademy.nl/training/?eventtitle=safe-product-management-product-owner-training


Audio & Video recording at Prowarenss Studio Delft by Matthijs van Vliet

Audio Podcast editing by Sjoerd Kranendonk

Video editing and production by Matthijs van Vliet

Music from Kevin MacLeod (incompetech.com) under Creative Commons ‘By Attribution 3.0 License’

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